Rascasse Audience Intelligence

Disney+ Audience Demographics in United States

Disney+ has an estimated audience of 4.7M people in United States.

#20among TV / music streaming in United States#66among TV channels in United States#727in Movies & TV

The average Disney+ fan in United States is 34.9 years old, more female, and lives primarily in California.

By number of fans, Disney+ ranks #20 among the 75 objects in TV / music streaming in United States — 6.6× the group median.

Its fans are 2.1 years younger than the group average of 37.0.

Women make up 59.5% of the fan base, 9.5 percentage points more than the group average.

Compared with the other 74 objects in TV / music streaming, Disney+ fans stand out for their interest in Zootopia, Monsters and Disneyland Paris.

Most fans live in California, Florida, Texas.

Top affinities include Zootopia, Monsters, Disneyland Paris, with strongest over-indexing on Zootopia (4.87× the country average).

Demographically, the Disney+ audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Disney+ fan in United States is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in United States
Gender
59.5%♀
40.5% male
Age
34.9
average years
Country rank
#6959
among all objects in United States
Fig. 01

Search interest · 12-month trend

+172%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Disney+

59.5% are female, 40.5% are male, average age 34.9.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Disney+ audience in United States
MetricValue
Female59.5%
Male40.5%
Average age34.9
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Disney+ audience in United States
Age bracketShare%
16-2433%
25-3422%
35-4418%
45-5415%
55+12%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Disney+ audience comes from United States.

Worldwide audience distribution share by country for Disney+
CountryShare
United States25.5%
France12.9%
Poland8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Disney+ fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.44×
02Idaho~30K1.23×
03Oklahoma~70K1.18×
04West Virginia~30K1.16×
05Arkansas~50K1.15×
06Kentucky~70K1.13×
07Louisiana~70K1.10×
08Montana~20K1.10×
09Oregon~60K1.08×
10Mississippi~40K1.08×
11Tennessee~100K1.07×
12New Mexico~30K1.06×
13Alaska~10K1.06×
14Missouri~90K1.05×
15Kansas~40K1.05×
16Vermont~9K1.05×
17Colorado~80K1.04×
18Florida~300K1.03×
19North Dakota~10K1.03×
20Washington~100K1.02×
21Maine~20K1.02×
22Indiana~100K1.01×
23Alabama~70K1.00×
24Iowa~40K1.00×
25Hawaii~20K1.00×
26South Dakota~10K0.99×
27Michigan~100K0.98×
28California~500K0.97×
29Nebraska~30K0.97×
30New Hampshire~20K0.97×
31Texas~300K0.96×
32Ohio~200K0.96×
33Georgia~100K0.95×
34Wisconsin~80K0.95×
35Connecticut~50K0.95×
36Rhode Island~10K0.95×
37North Carolina~100K0.94×
38Minnesota~70K0.93×
39South Carolina~70K0.92×
40Pennsylvania~200K0.91×
41Virginia~100K0.91×
42Massachusetts~90K0.89×
43Nevada~40K0.89×
44Illinois~200K0.88×
45Arizona~90K0.88×
46Maryland~80K0.87×
47New York~200K0.85×
48Washington, District of Columbia~8K0.85×
49Delaware~10K0.83×
50New Jersey~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Disney+, United States
0.81×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Disney+ audience vs. the country average
#·InterestCategoryAffinity×
01ZootopiaMovies & TV4.87×
02MonstersMovies & TV4.08×
03Disneyland ParisTravel & Leisure3.54×
04Disney StoreShopping2.78×
05Scooby-DooMovies & TV2.10×
06DC ComicsLiterature2.01×
07Stranger ThingsMovies & TV2.00×
08PokémonGames1.98×
09Anime and manga fandomLiterature1.88×
10BeetlejuiceMovies & TV1.78×
11Spirit HalloweenKids & Family1.76×
12Anime conventionLiterature1.74×
13FandomLiterature1.73×
14SupermanMovies & TV1.71×
15BatmanMovies & TV1.64×
16ComicsLiterature1.61×
17Five BelowShopping1.60×
18Harry PotterMovies & TV1.53×
19Mobile gameGames1.52×
20DisneylandTravel & Leisure1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Disney+ audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Disney+ audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
ExtroversionTHRILL1.22×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Disney+ audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Need for SecurityCONSERVATISM0.89×
TravellingTHRILL0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Disney+ over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/disney-10000094” · Methodology