Rascasse Audience Intelligence

Mr. Olympia Fan Demographics in United States

Mr. Olympia has an estimated audience of 3.7M people in United States.

#9among Martial art in United States#102among events in United States#751in Sports

The average Mr. Olympia fan in United States is 34.1 years old, more male, and lives primarily in California.

By number of fans, Mr. Olympia ranks #9 among the 750 objects in Martial art in United States — 5.7× the group median.

Its fans are 2.7 years younger than the group average of 36.8.

Women make up 35.6% of the fan base, 13.6 percentage points more than the group average.

Compared with the other 749 objects in Martial art, Mr. Olympia fans stand out for their interest in Levante UD, Gym clothes and Myrtle Beach Golf.

Interest is seasonal: October, November and December account for 43% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Levante UD, Gym clothes, Myrtle Beach Golf, with strongest over-indexing on Levante UD (71.74× the country average).

Demographically, the Mr. Olympia audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

The typical Mr. Olympia fan in United States is more male, around 34.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Levante UD.

Category: Sports · Type: Event · Subtype: Martial art

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
35.6%♀
64.4% male
Age
34.1
average years
Country rank
#8447
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mr. Olympia fans

35.6% are female, 64.4% are male, average age 34.1.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Mr. Olympia audience in United States
MetricValue
Female35.6%
Male64.4%
Average age34.1
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Mr. Olympia audience in United States
Age bracketShare%
16-2429%
25-3428%
35-4420%
45-5414%
55+8%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Mr. Olympia audience comes from United States.

Worldwide audience distribution share by country for Mr. Olympia
CountryShare
United States34.5%
United Kingdom6.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mr. Olympia fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~80K2.21×
02Utah~50K1.30×
03California~500K1.23×
04Texas~300K1.13×
05Washington~100K1.11×
06Arizona~90K1.11×
07Colorado~70K1.11×
08Florida~300K1.10×
09Hawaii~20K1.10×
10New Jersey~100K1.07×
11Oklahoma~50K1.07×
12Idaho~20K1.05×
13Indiana~80K1.03×
14South Dakota~10K1.02×
15New York~200K1.01×
16Illinois~100K1.01×
17Tennessee~80K1.01×
18Massachusetts~80K1.01×
19North Dakota~9K1.01×
20Virginia~90K0.99×
21Connecticut~40K0.99×
22Kansas~30K0.99×
23New Hampshire~10K0.99×
24New Mexico~20K0.98×
25Nebraska~20K0.98×
26Washington, District of Columbia~8K0.98×
27Ohio~100K0.97×
28Kentucky~50K0.97×
29Montana~10K0.97×
30Alaska~8K0.97×
31Iowa~30K0.96×
32Georgia~100K0.95×
33Louisiana~50K0.95×
34Pennsylvania~100K0.94×
35Wisconsin~60K0.94×
36Oregon~40K0.94×
37Rhode Island~10K0.94×
38Minnesota~60K0.93×
39North Carolina~100K0.92×
40Maryland~60K0.92×
41Alabama~50K0.92×
42Arkansas~30K0.92×
43South Carolina~60K0.91×
44West Virginia~20K0.91×
45Maine~10K0.91×
46Vermont~7K0.91×
47Missouri~60K0.90×
48Michigan~100K0.88×
49Delaware~10K0.88×
50Mississippi~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Mr. Olympia, United States
0.86×1.00×2.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mr. Olympia audience vs. the country average
#·InterestCategoryAffinity×
01Levante UDSports71.74×
02Gym clothesFashion & Accessoires56.57×
03Myrtle Beach GolfSports55.29×
04Sit-upSports46.38×
05Ms. OlympiaSports45.53×
06Beta (motorcycle manufacturer)Cars & Mobility45.13×
07Flex WheelerSports42.85×
08Flex (magazine)Sports26.80×
09Ronnie ColemanSports22.99×
10Valencia CFSports18.11×
11Rich PianaSports17.77×
12Beast (South Korean band)Music & Radio15.50×
13Optimum NutritionHealth10.62×
14Crossfit TrainingSports5.87×
15Squat (exercise)Sports5.41×
16Female bodybuildingSports5.05×
17Bodybuilding & FitnessSports4.70×
18Folk rockMusic & Radio4.59×
19Personal trainerSports3.88×
20American folk musicMusic & Radio3.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mr. Olympia audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mr. Olympia audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.41×
TraditionCONSERVATISM1.33×
Sports ActivityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mr. Olympia audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Community OrientationOPEN0.92×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Martial art audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mr. Olympia over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mr-olympia-68895” · Methodology