Rascasse Audience Intelligence

Tottenham Hotspur F.C. Fan Demographics in United Kingdom

Tottenham Hotspur F.C. has an estimated audience of 7.3M people in United Kingdom.

#17among Soccer in United Kingdom
#11among teams in United Kingdom
#59in Sports

The average Tottenham Hotspur F.C. fan in United Kingdom is 38.7 years old, more male, and lives primarily in Greater London.

By number of fans, Tottenham Hotspur F.C. ranks #8 among the 20 Premier League teams in United Kingdom — 1.8× the group median.

Its fans are 1.9 years younger than the group average of 40.6.

Women make up 35.0% of the fan base, 3.9 percentage points more than the group average.

Compared with the other 19 Premier League teams, Tottenham Hotspur F.C. fans stand out for their interest in Eintracht Frankfurt and Sofascore.

In Q3/2026, search interest was −20.7% on the same quarter a year earlier; the median across the group was +8.5%.

Most fans live in Greater London, East of England, South East.

Top affinities include France Football, Eintracht Frankfurt, Sofascore, with strongest over-indexing on France Football (19.33× the country average).

Demographically, the Tottenham Hotspur F.C. audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

The typical Tottenham Hotspur F.C. fan in United Kingdom is more male, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for France Football.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.3M
in United Kingdom
Gender
35.0%♀
65.0% male
Age
38.7
average years
Country rank
#821
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tottenham Hotspur F.C. fans

35.0% are female, 65.0% are male, average age 38.7.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Tottenham Hotspur F.C. audience in United Kingdom
MetricValue
Female35.0%
Male65.0%
Average age38.7
Estimated audience size7.3M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Tottenham Hotspur F.C. audience in United Kingdom
Age bracketShare%
16-2422%
25-3422%
35-4419%
45-5418%
55+19%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Tottenham Hotspur F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Tottenham Hotspur F.C.
CountryShare
United Kingdom20.9%
United States15.9%
Germany14.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tottenham Hotspur F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~1.5M2.00×
02Greater London~1.5M1.59×
03South East~1M1.20×
04South West~700K1.19×
05Wales~400K1.18×
06Northern Ireland~200K1.09×
07East Midlands~500K0.96×
08Scotland~400K0.73×
09North West~500K0.64×
10North East~100K0.50×
11Yorkshire and the Humber~300K0.48×
12West Midlands~300K0.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tottenham Hotspur F.C. audience vs. the country average
#·InterestCategoryAffinity×
01France FootballSports19.33×
02Eintracht FrankfurtSports19.22×
03SofascoreSports7.13×
04BBC SportSports4.86×
05Erling HaalandSports4.54×
06Paris Saint-GermainSports4.32×
07Leicester City F.C.Sports3.95×
08FIFA World Cup 2026Sports3.27×
09Aston Villa F.C.Sports3.25×
10Manchester City F.C.Sports3.05×
11Wembley StadiumSports2.87×
12Melania TrumpPolitics & Society2.85×
13Newcastle United F.C.Sports2.79×
14Chelsea F.C.Sports2.73×
15Manchester United F.C.Sports2.67×
16FIFA World CupSports2.47×
17UEFA Champions LeagueSports2.40×
18Premier LeagueSports2.10×
19Liverpool F.C.Sports2.07×
20SoccerSports1.79×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tottenham Hotspur F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tottenham Hotspur F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.32×
Luxury OrientationPREMIUM1.24×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tottenham Hotspur F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
CreativityOPEN0.68×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Tottenham Hotspur F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/tottenham-hotspur-fc-2589” · Methodology