Rascasse Audience Intelligence

Journey Audience in United States

Journey has an estimated audience of 15.8M people in United States.

The average Journey fan in United States is 45.3 years old, balanced, and lives primarily in California.

By number of fans, Journey ranks #1 among the 1320 objects in Rock in United States — 7.4× the group median.

Its fans are 2.9 years older than the group average of 42.4.

Women make up 50.4% of the fan base, 5.0 percentage points more than the group average.

Compared with the other 1319 objects in Rock, Journey fans stand out for their interest in Weather forecasting, QVC and Lottery.

Interest is seasonal: August, November and December account for 38% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Weather forecasting, QVC, Lottery, with strongest over-indexing on Weather forecasting (3.89× the country average).

Demographically, the Journey audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

The typical Journey fan in United States is balanced, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
15.8M
in United States
Gender
50.4%♀
49.6% male
Age
45.3
average years
Country rank
#2165
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Journey fans

50.4% are female, 49.6% are male, average age 45.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Journey audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.3
Estimated audience size15.8M
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Journey audience in United States
Age bracketShare%
16-2414%
25-3410%
35-4412%
45-5432%
55+31%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Journey audience comes from United States.

Worldwide audience distribution share by country for Journey
CountryShare
United States69.6%
India4.3%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Journey fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K2.03×
02Louisiana~400K1.63×
03Arkansas~200K1.62×
04Tennessee~500K1.54×
05West Virginia~100K1.47×
06Alabama~300K1.46×
07Texas~1.5M1.35×
08Ohio~700K1.30×
09South Carolina~300K1.29×
10Indiana~400K1.28×
11Georgia~700K1.27×
12Delaware~50K1.16×
13New Mexico~100K1.14×
14Oklahoma~200K1.13×
15Utah~200K1.09×
16North Carolina~600K1.08×
17Kentucky~200K1.08×
18Pennsylvania~700K1.07×
19Arizona~400K1.07×
20Virginia~400K1.06×
21Rhode Island~50K1.04×
22Missouri~300K1.02×
23Connecticut~200K1.02×
24California~2M1.00×
25Illinois~600K0.98×
26Michigan~500K0.98×
27Maryland~300K0.97×
28Florida~1M0.94×
29New Jersey~400K0.92×
30Wisconsin~300K0.91×
31Idaho~80K0.91×
32Nevada~100K0.88×
33Iowa~100K0.86×
34Nebraska~80K0.82×
35New York~800K0.81×
36South Dakota~30K0.81×
37Massachusetts~300K0.80×
38Kansas~100K0.78×
39Washington~300K0.77×
40Oregon~200K0.75×
41Colorado~200K0.73×
42North Dakota~30K0.73×
43Alaska~20K0.66×
44Washington, District of Columbia~20K0.62×
45Minnesota~200K0.59×
46Hawaii~40K0.59×
47New Hampshire~40K0.57×
48Montana~30K0.54×
49Vermont~20K0.52×
50Maine~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Journey, United States
0.50×1.00×2.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Journey audience vs. the country average
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden3.89×
02QVCMovies & TV3.68×
03LotteryGames3.61×
04FedExBusiness & Career3.60×
05Sustainable energyHome & Garden3.27×
06Renewable energyBusiness & Career3.23×
07Discount storesShopping2.86×
08Mortgage loansBusiness & Career2.48×
09Pizza HutFood & Beverages2.41×
10SubwayFood & Beverages2.38×
11Solar energyHome & Garden2.31×
12Vehicle insuranceCars & Mobility2.18×
13Shopping mallsShopping2.05×
14McDonald'sFood & Beverages1.94×
15PinterestInternet & Social Media1.93×
16Domino's PizzaFood & Beverages1.89×
17Organic foodFood & Beverages1.74×
18AirbnbTravel & Leisure1.67×
19BarbecueFood & Beverages1.61×
20StarbucksFood & Beverages1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Journey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Journey audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
PatriotismCONSERVATISM1.59×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Journey audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
Luxury OrientationPREMIUM0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Journey over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/journey-10023654” · Methodology