Rascasse Audience Intelligence

Best Buy Target Market in United States

Best Buy has an estimated audience of 61.8M people in United States.

#1among Electronics in United States
#26among brands in United States#20in Shopping

The average Best Buy fan in United States is 38.9 years old, more female, and lives primarily in California.

By number of fans, Best Buy ranks #1 among the 37 objects in Electronics in United States — 1,681.7× the group median.

Its fans are 2.4 years older than the group average of 36.5.

Women make up 58.3% of the fan base, 7.5 percentage points more than the group average.

Compared with the other 36 objects in Electronics, Best Buy fans stand out for their interest in Uppada Sarees, Chromebook and Bath and Bodyworks.

Most fans live in California, Texas, Florida.

Top affinities include Uppada Sarees, Chromebook, Micro Center, with strongest over-indexing on Uppada Sarees (14.62× the country average).

Demographically, the Best Buy audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

The typical Best Buy fan in United States is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Uppada Sarees.

Category: Shopping · Type: Brand · Subtype: Electronics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
61.8M
in United States
Gender
58.3%♀
41.7% male
Age
38.9
average years
Country rank
#269
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Best Buy

58.3% are female, 41.7% are male, average age 38.9.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Best Buy audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.9
Estimated audience size61.8M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Best Buy audience in United States
Age bracketShare%
16-2426%
25-3418%
35-4417%
45-5418%
55+21%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Best Buy audience comes from United States.

Worldwide audience distribution share by country for Best Buy
CountryShare
United States73.3%
Canada8.3%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Best Buy customers by region in United States
#RegionReachAffinity×
01Florida~5.5M1.38×
02Texas~5.5M1.35×
03California~9M1.21×
04Louisiana~1M1.18×
05Nevada~700K1.18×
06North Dakota~200K1.15×
07Wisconsin~1M1.13×
08New York~4M1.12×
09New Mexico~400K1.11×
10Illinois~2.5M1.10×
11New Jersey~2M1.10×
12Colorado~1M1.10×
13Michigan~2M1.09×
14Minnesota~1M1.09×
15Virginia~1.5M1.07×
16South Carolina~1M1.06×
17Oregon~800K1.06×
18Connecticut~700K1.06×
19Georgia~2M1.05×
20North Carolina~2M1.05×
21Indiana~1.5M1.05×
22Maryland~1M1.05×
23New Hampshire~300K1.05×
24Oklahoma~800K1.04×
25Hawaii~300K1.03×
26Delaware~200K1.03×
27Ohio~2M1.02×
28Massachusetts~1.5M1.02×
29Arizona~1.5M1.00×
30Pennsylvania~2.5M0.99×
31Washington~1.5M0.98×
32Utah~600K0.98×
33Rhode Island~200K0.98×
34Tennessee~1.5M0.95×
35Mississippi~500K0.95×
36Arkansas~500K0.94×
37Alabama~900K0.93×
38Iowa~500K0.93×
39Kansas~500K0.93×
40Missouri~1M0.91×
41Kentucky~800K0.90×
42Idaho~300K0.88×
43Alaska~100K0.88×
44South Dakota~100K0.84×
45Nebraska~300K0.82×
46West Virginia~300K0.82×
47Vermont~100K0.82×
48Maine~200K0.79×
49Washington, District of Columbia~90K0.71×
50Montana~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Best Buy, United States
0.69×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Best Buy audience vs. the country average
#·InterestCategoryAffinity×
01Uppada SareesFashion & Accessoires14.62×
02ChromebookTechnology & Electronics6.30×
03Micro CenterShopping3.94×
04Bath and BodyworksShopping2.46×
05Office DepotShopping2.37×
06Verizon WirelessTechnology & Electronics2.31×
07The UPS StoreShopping2.22×
08Staples Inc.Business & Career2.04×
09Cyber MondayShopping1.89×
10AutoZoneCars & Mobility1.70×
11MenardsHome & Garden1.67×
12Staples (Canada)Business & Career1.63×
13Order (business)Business & Career1.63×
14Black Friday (shopping)Shopping1.56×
15EBayShopping1.55×
167-ElevenShopping1.55×
17T-MobileTechnology & Electronics1.54×
18Macy'sShopping1.53×
19J. C. PenneyShopping1.52×
20GmailInternet & Social Media1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Best Buy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Best Buy audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
Need for SecurityCONSERVATISM1.33×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Best Buy audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
ExtroversionTHRILL1.03×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Electronics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Best Buy over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/best-buy-18023” · Methodology