Rascasse Audience Intelligence

Bethesda Game Studios Target Market in United States

Bethesda Game Studios has an estimated audience of 405K people in United States.

#13among Video game developer in United States
#4591among brands in United States#945in Games

The average Bethesda Game Studios fan in United States is 35.1 years old, more male, and lives primarily in California.

By number of fans, Bethesda Game Studios ranks #15 among the 27 objects in Video game developer in United States — 0.8× the group median.

Its fans are 2.9 years older than the group average of 32.2.

Women make up 21.3% of the fan base, 10.9 percentage points fewer than the group average.

Compared with the other 26 objects in Video game developer, Bethesda Game Studios fans stand out for their interest in Battlefield 4, Hearthstone and BlizzCon.

Most fans live in California, Maryland, Texas.

Top affinities include Battlefield 4, Hearthstone, BlizzCon, with strongest over-indexing on Battlefield 4 (117.61× the country average).

Demographically, the Bethesda Game Studios audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical Bethesda Game Studios fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Battlefield 4.

Category: Games · Type: Brand · Subtype: Video game developer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
405K
in United States
Gender
21.3%♀
78.7% male
Age
35.1
average years
Country rank
#41477
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bethesda Game Studios

21.3% are female, 78.7% are male, average age 35.1.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for Bethesda Game Studios audience in United States
MetricValue
Female21.3%
Male78.7%
Average age35.1
Estimated audience size405K
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Bethesda Game Studios audience in United States
Age bracketShare%
16-2428%
25-3427%
35-4419%
45-5413%
55+12%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Bethesda Game Studios audience comes from United States.

Worldwide audience distribution share by country for Bethesda Game Studios
CountryShare
United States63.0%
United Kingdom7.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bethesda Game Studios customers by region in United States
#RegionReachAffinity×
01Maryland~30K3.94×
02Washington, District of Columbia~2K2.34×
03Virginia~20K1.59×
04Washington~10K1.21×
05West Virginia~3K1.17×
06Colorado~8K1.13×
07Oregon~5K1.06×
08Arkansas~4K1.05×
09Missouri~8K1.02×
10Idaho~2K1.02×
11South Dakota~1K1.01×
12Vermont<1K1.01×
13Montana~1K1.00×
14Alaska<1K1.00×
15Utah~4K0.99×
16North Dakota<1K0.99×
17New Hampshire~2K0.98×
18Kentucky~5K0.97×
19Oklahoma~5K0.97×
20Maine~2K0.97×
21Delaware~1K0.95×
22Pennsylvania~10K0.94×
23Kansas~3K0.93×
24Indiana~8K0.92×
25Mississippi~3K0.92×
26Rhode Island~1K0.92×
27Michigan~10K0.91×
28Tennessee~8K0.91×
29Wisconsin~6K0.91×
30Iowa~4K0.91×
31New Mexico~2K0.91×
32Ohio~10K0.90×
33Nebraska~2K0.90×
34Hawaii~2K0.89×
35Texas~20K0.88×
36Arizona~8K0.87×
37Alabama~5K0.87×
38South Carolina~6K0.86×
39Louisiana~5K0.86×
40North Carolina~10K0.85×
41Minnesota~6K0.85×
42Nevada~3K0.85×
43Georgia~10K0.83×
44Massachusetts~7K0.82×
45Connecticut~4K0.82×
46California~40K0.79×
47Illinois~10K0.78×
48Florida~20K0.76×
49New York~20K0.73×
50New Jersey~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Bethesda Game Studios, United States
0.71×1.00×3.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bethesda Game Studios audience vs. the country average
#·InterestCategoryAffinity×
01Battlefield 4Games117.61×
02HearthstoneGames63.16×
03BlizzConGames46.53×
04DishonoredGames44.73×
05Fry's ElectronicsShopping36.13×
06Electronic ArtsGames35.32×
07Mads MikkelsenMovies & TV31.88×
08George OrwellLiterature30.38×
09Micro CenterShopping28.06×
10SteelSeriesGames26.49×
11Fallout (series)Games25.89×
12GameSpotGames15.47×
13UbisoftGames15.08×
14NeweggShopping13.22×
15SteamGames10.81×
16IGNMovies & TV9.43×
17Assassin's CreedGames9.42×
18Epic GamesGames7.95×
19GameStopGames6.07×
20PokémonGames5.02×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bethesda Game Studios audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bethesda Game Studios audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.45×
Early Adopter MentalityPOWER2.40×
IndividualismJOY2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bethesda Game Studios audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.59×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Appendix

Explore more audiences

More Video game developer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bethesda Game Studios over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bethesda-game-studios-9014” · Methodology