Rascasse Audience Intelligence

Ford Motor Company Target Market in Germany

Ford Motor Company has an estimated audience of 8.1M people in Germany.

#8among Car manufacturer in Germany
#86among brands in Germany
#24in Cars & Mobility

The average Ford Motor Company fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Ford Motor Company ranks #8 among the 121 objects in Car manufacturer in Germany — 22.8× the group median.

Its fans are 0.5 years younger than the group average of 39.3.

Women make up 28.2% of the fan base, 4.8 percentage points fewer than the group average.

Compared with the other 120 objects in Car manufacturer, Ford Motor Company fans stand out for their interest in Engine, Solar energy and Electric car.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Hyundai, City car, Renault, with strongest over-indexing on Hyundai (3.5× the country average).

Demographically, the Ford Motor Company audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Ford Motor Company fan in Germany is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Hyundai.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.1M
in Germany
Gender
28.2%♀
71.8% male
Age
38.8
average years
Country rank
#513
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ford Motor Company

28.2% are female, 71.8% are male, average age 38.8.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Ford Motor Company audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age38.8
Estimated audience size8.1M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Ford Motor Company audience in Germany
Age bracketShare%
16-2425%
25-3417%
35-4418%
45-5421%
55+19%
Fig. 04

Worldwide distribution

78.6%

of the worldwide Ford Motor Company audience comes from Germany.

Worldwide audience distribution share by country for Ford Motor Company
CountryShare
Germany78.6%
Switzerland9.4%
Austria9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ford Motor Company customers by region in Germany
#RegionReachAffinity×
01Saarland~200K1.59×
02Nordrhein-Westfalen~2.5M1.29×
03Schleswig-Holstein~300K1.19×
04Rheinland-Pfalz~400K1.10×
05Hessen~600K1.04×
06Niedersachsen~800K1.03×
07Baden-Württemberg~1M1.02×
08Bayern~1.5M1.00×
09Thüringen~200K1.00×
10Sachsen~400K0.95×
11Brandenburg~200K0.93×
12Sachsen-Anhalt~200K0.87×
13Hamburg~200K0.85×
14Mecklenburg-Vorpommern~100K0.85×
15Bremen~50K0.68×
16Berlin~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Ford Motor Company, Germany
0.62×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ford Motor Company audience vs. the country average
#·InterestCategoryAffinity×
01HyundaiCars & Mobility3.50×
02City carCars & Mobility2.95×
03RenaultCars & Mobility2.84×
04DrivingCars & Mobility2.71×
05Škoda AutoCars & Mobility2.63×
06Used carCars & Mobility2.63×
07Auto mechanicCars & Mobility2.44×
08TireCars & Mobility2.43×
09Tesla MotorsCars & Mobility2.35×
10AutoScout24Cars & Mobility2.30×
11RVsCars & Mobility2.23×
12EngineCars & Mobility2.21×
13BYD AutoCars & Mobility2.19×
14Solar energyHome & Garden2.15×
15SUVsCars & Mobility2.14×
16Electric carCars & Mobility2.09×
17VolkswagenCars & Mobility1.97×
18PorscheCars & Mobility1.93×
19Motor vehicleCars & Mobility1.84×
20Mercedes-BenzCars & Mobility1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ford Motor Company audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ford Motor Company audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.47×
PatriotismCONSERVATISM1.23×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ford Motor Company audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Ford Motor Company over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/ford-motor-company-18008” · Methodology