Rascasse Audience Intelligence

Garuda Indonesia Target Market in United States

Garuda Indonesia has an estimated audience of 292K people in United States.

#84among Airline in United States#5434among brands in United States#4102in Travel & Leisure

The average Garuda Indonesia fan in United States is 34.0 years old, balanced, and lives primarily in California.

By number of fans, Garuda Indonesia ranks #84 among the 258 objects in Airline in United States — 0.4× the group median.

Its fans are 6.6 years younger than the group average of 40.6.

Women make up 48.1% of the fan base, 3.3 percentage points fewer than the group average.

Most fans live in California, New York, Florida.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
292K
in United States
Gender
48.1%♀
51.9% male
Age
34.0
average years
Country rank
#49229
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Garuda Indonesia

48.1% are female, 51.9% are male, average age 34.0.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Garuda Indonesia audience in United States
MetricValue
Female48.1%
Male51.9%
Average age34.0
Estimated audience size292K
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Garuda Indonesia audience in United States
Age bracketShare%
16-2436%
25-3421%
35-4418%
45-5415%
55+10%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Garuda Indonesia audience comes from United States.

Worldwide audience distribution share by country for Garuda Indonesia
CountryShare
Indonesia42.0%
Japan11.7%
Malaysia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Garuda Indonesia customers by region in United States
#RegionReachAffinity×
01Hawaii~5K4.26×
02Washington, District of Columbia~2K3.37×
03Washington~10K2.22×
04California~70K2.02×
05Alaska<1K1.48×
06New York~30K1.42×
07Colorado~6K1.18×
08Virginia~9K1.16×
09Nevada~3K1.13×
10Oregon~4K1.07×
11Massachusetts~6K1.06×
12Georgia~10K1.04×
13New Jersey~8K1.03×
14Arizona~7K1.02×
15Maryland~5K1.01×
16Montana<1K0.99×
17North Dakota<1K0.99×
18Vermont<1K0.99×
19New Hampshire~1K0.97×
20Florida~20K0.96×
21Illinois~10K0.96×
22South Dakota<1K0.95×
23Utah~3K0.94×
24West Virginia~1K0.92×
25Rhode Island<1K0.92×
26Delaware<1K0.92×
27Idaho~1K0.91×
28Maine~1K0.91×
29Connecticut~3K0.90×
30Texas~20K0.88×
31New Mexico~2K0.88×
32Mississippi~2K0.87×
33Nebraska~1K0.87×
34Minnesota~4K0.86×
35Arkansas~2K0.85×
36Kansas~2K0.84×
37Iowa~2K0.82×
38Oklahoma~3K0.81×
39Louisiana~3K0.80×
40Kentucky~3K0.78×
41South Carolina~4K0.76×
42Alabama~3K0.76×
43Missouri~4K0.75×
44Wisconsin~4K0.74×
45North Carolina~7K0.73×
46Tennessee~5K0.72×
47Pennsylvania~8K0.71×
48Indiana~4K0.71×
49Michigan~6K0.69×
50Ohio~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Garuda Indonesia, United States
0.65×1.00×4.26×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Garuda Indonesia over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/garuda-indonesia-3904” · Methodology