Rascasse Audience Intelligence

Kylian Mbappé Audience in United States

Kylian Mbappé has an estimated audience of 3.6M people in United States.

#43among Soccer in United States
#1100among people in United States#781in Sports

The average Kylian Mbappé fan in United States is 33.0 years old, more male, and lives primarily in California.

By number of fans, Kylian Mbappé ranks #3 among the 557 La Liga teams in United States — 31.7× the group median.

Women make up 30.9% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 556 La Liga teams, Kylian Mbappé fans stand out for their interest in Gene Hackman, Watford F.C. and Brentford F.C..

In Q2/2026, search interest was +132.3% on the same quarter a year earlier; the median across the group was +13.8%.

Interest is seasonal: May, June and December account for 40% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Gene Hackman, Watford F.C., Brentford F.C., with strongest over-indexing on Gene Hackman (103.82× the country average).

Demographically, the Kylian Mbappé audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Kylian Mbappé fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Gene Hackman.

Category: Sports · Type: Person · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
30.9%♀
69.1% male
Age
33.0
average years
Country rank
#8789
among all objects in United States
Fig. 01

Search interest · 12-month trend

+132%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kylian Mbappé fans

30.9% are female, 69.1% are male, average age 33.0.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Kylian Mbappé audience in United States
MetricValue
Female30.9%
Male69.1%
Average age33.0
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Kylian Mbappé audience in United States
Age bracketShare%
16-2438%
25-3423%
35-4417%
45-5413%
55+9%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Kylian Mbappé audience comes from United States.

Worldwide audience distribution share by country for Kylian Mbappé
CountryShare
France10.1%
United States9.6%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kylian Mbappé fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.94×
02Maryland~100K1.93×
03New York~400K1.67×
04Florida~400K1.64×
05California~700K1.57×
06Texas~400K1.55×
07Virginia~100K1.54×
08Washington, District of Columbia~10K1.53×
09Massachusetts~100K1.52×
10Georgia~200K1.40×
11Connecticut~50K1.36×
12Illinois~200K1.35×
13North Carolina~100K1.18×
14Rhode Island~10K1.18×
15Washington~90K1.14×
16Delaware~10K1.07×
17Nevada~40K1.06×
18Arizona~80K1.04×
19Minnesota~60K1.01×
20Nebraska~20K1.01×
21Indiana~70K0.96×
22Utah~30K0.96×
23Pennsylvania~100K0.95×
24Colorado~60K0.95×
25Oregon~40K0.95×
26South Carolina~50K0.92×
27Kentucky~40K0.87×
28Kansas~30K0.87×
29Ohio~100K0.86×
30Iowa~30K0.86×
31Tennessee~70K0.85×
32Louisiana~40K0.83×
33Oklahoma~30K0.82×
34Missouri~50K0.81×
35Alabama~40K0.78×
36Arkansas~20K0.77×
37Maine~10K0.77×
38Michigan~80K0.76×
39South Dakota~7K0.75×
40New Hampshire~10K0.74×
41Wisconsin~50K0.73×
42North Dakota~6K0.72×
43Vermont~5K0.72×
44New Mexico~20K0.70×
45Idaho~10K0.69×
46Hawaii~10K0.62×
47Mississippi~20K0.61×
48Alaska~4K0.56×
49West Virginia~9K0.48×
50Montana~6K0.48×
Fig. 06

Affinity by region

Affinity by region — Kylian Mbappé, United States
0.48×1.00×1.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kylian Mbappé audience vs. the country average
#·InterestCategoryAffinity×
01Gene HackmanMovies & TV103.82×
02Watford F.C.Sports61.58×
03Brentford F.C.Sports61.40×
04AS Monaco FCSports59.64×
05SC FreiburgSports47.72×
06UEFA Super CupSports42.92×
07Rangers FCSports41.15×
08Paris Saint-GermainSports38.94×
09France national football teamSports33.16×
10Borussia DortmundSports30.76×
11FIFA Club World CupSports20.36×
12Christian PulisicSports15.49×
13Tottenham Hotspur F.C.Sports12.51×
14NeymarSports10.13×
15Liga MXSports6.80×
16Manchester United F.C.Sports6.67×
17FC BarcelonaSports6.33×
18Real Madrid Club de FútbolSports5.20×
19UEFA Champions LeagueSports4.81×
20FIFA World CupSports3.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kylian Mbappé audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kylian Mbappé audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Risk AppetiteTHRILL1.45×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kylian Mbappé audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
TraditionCONSERVATISM0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kylian Mbappé over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kylian-mbappe-10000573” · Methodology