Rascasse Audience Intelligence

National Women's Soccer League Fan Demographics in United States

National Women's Soccer League has an estimated audience of 10.9M people in United States.

#1among Women's soccer in United States
#33among events in United States#273in Sports

The average National Women's Soccer League fan in United States is 36.8 years old, more female, and lives primarily in California.

By number of fans, National Women's Soccer League ranks #1 among the 969 objects in Women's soccer in United States — 51.6× the group median.

Its fans are 1.2 years younger than the group average of 38.0.

Women make up 55.7% of the fan base, 9.4 percentage points more than the group average.

Compared with the other 968 objects in Women's soccer, National Women's Soccer League fans stand out for their interest in Celtic art, Denis Villeneuve and Zooey Deschanel.

Interest is seasonal: March, May and September account for 37% of the year's searches, February is the quietest month.

Most fans live in California, New York, Oregon.

Top affinities include Trinity Rodman, Adriana, Celtic art, with strongest over-indexing on Trinity Rodman (33.37× the country average).

Demographically, the National Women's Soccer League audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.

The typical National Women's Soccer League fan in United States is more female, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Trinity Rodman.

Category: Sports · Type: Event · Subtype: Women's soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.9M
in United States
Gender
55.7%♀
44.3% male
Age
36.8
average years
Country rank
#3311
among all objects in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of National Women's Soccer League fans

55.7% are female, 44.3% are male, average age 36.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for National Women's Soccer League audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.8
Estimated audience size10.9M
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the National Women's Soccer League audience in United States
Age bracketShare%
16-2430%
25-3418%
35-4418%
45-5419%
55+15%
Fig. 04

Worldwide distribution

51.7%

of the worldwide National Women's Soccer League audience comes from United States.

Worldwide audience distribution share by country for National Women's Soccer League
CountryShare
United States51.7%
Japan7.0%
Spain4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

National Women's Soccer League fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K4.24×
02Washington, District of Columbia~90K4.07×
03Washington~400K1.70×
04Maryland~300K1.62×
05Kansas~200K1.59×
06Colorado~300K1.50×
07Vermont~30K1.49×
08California~2M1.45×
09Utah~200K1.43×
10Massachusetts~300K1.39×
11Virginia~400K1.37×
12Missouri~300K1.34×
13Kentucky~200K1.19×
14New Jersey~300K1.15×
15Rhode Island~40K1.09×
16New York~700K1.04×
17North Carolina~400K1.01×
18Delaware~30K0.98×
19Maine~40K0.97×
20Illinois~400K0.92×
21Idaho~50K0.90×
22New Hampshire~40K0.86×
23Connecticut~100K0.83×
24Montana~30K0.82×
25Pennsylvania~300K0.81×
26Ohio~300K0.79×
27Hawaii~40K0.78×
28Wisconsin~100K0.76×
29Minnesota~100K0.72×
30Nevada~80K0.72×
31Alaska~20K0.72×
32New Mexico~50K0.71×
33Nebraska~40K0.69×
34Arizona~200K0.65×
35South Dakota~20K0.65×
36North Dakota~20K0.65×
37Georgia~200K0.64×
38Florida~400K0.63×
39Indiana~100K0.62×
40Iowa~60K0.62×
41Texas~400K0.59×
42Tennessee~100K0.59×
43Arkansas~50K0.54×
44Michigan~200K0.53×
45Oklahoma~60K0.50×
46West Virginia~30K0.50×
47South Carolina~90K0.48×
48Louisiana~70K0.47×
49Mississippi~40K0.46×
50Alabama~60K0.39×
Fig. 06

Affinity by region

Affinity by region — National Women's Soccer League, United States
0.39×1.00×4.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the National Women's Soccer League audience vs. the country average
#·InterestCategoryAffinity×
01Trinity RodmanSports33.37×
02AdrianaSports33.37×
03Celtic artArts & Culture23.59×
04Raquel RodríguezSports22.73×
05Katie JohnsonSports22.73×
06Hannah AndersonSports22.70×
07Ryan WilliamsSports22.69×
08Kirsten DavisSports22.68×
09Denis VilleneuveMovies & TV16.38×
10Sophia BushMovies & TV14.57×
11Adam DriverMovies & TV14.47×
12Pep GuardiolaSports13.94×
13FIFA Women's World CupSports12.67×
14United States women's national soccer teamSports9.60×
15Oscar IsaacMovies & TV8.32×
16Zooey DeschanelMovies & TV6.62×
17Tabloid (newspaper format)Literature4.44×
18FIFA World Cup 2026Sports3.93×
19TeamSports3.30×
20FIFA World CupSports1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the National Women's Soccer League audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the National Women's Soccer League audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.48×
Price SensitivityPREMIUM1.29×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the National Women's Soccer League audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
SpiritualityBALANCE0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Women's soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in National Women's Soccer League over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/national-womens-soccer-league-51293” · Methodology