Rascasse Audience Intelligence

tarte cosmetics Target Market in United States

tarte cosmetics has an estimated audience of 3,882,963 people in United States.

#33among Cosmetics in United States
#904among Brand in United States#151in Beauty & Wellness

The average tarte cosmetics fan in United States is 29.4 years old, more female, and lives primarily in California.

By number of fans, tarte cosmetics ranks #33 among the 185 objects in Cosmetics in United States — 2.3× the group median.

Its fans are 4.6 years younger than the group average of 34.0.

Women make up 87.9% of the fan base, 6.9 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, tarte cosmetics fans stand out for their interest in Hannah Murray, Eudora, Kansas and Flare.

Most fans live in California, Florida, Texas.

Top affinities include Hannah Murray, Blush, Anastasia Beverly Hills, with strongest over-indexing on Hannah Murray (31.64× the country average).

Demographically, the tarte cosmetics audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

The typical tarte cosmetics fan in United States is more female, around 29.4 years old, with strong Design Affinity tendencies and a notable affinity for Hannah Murray.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
87.9%♀
12.1% male
Age
29.4
average years
Country rank
#8150
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of tarte cosmetics

87.9% are female, 12.1% are male, average age 29.4.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for tarte cosmetics audience in United States
MetricValue
Female87.9%
Male12.1%
Average age29.4
Estimated audience size3,882,963
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the tarte cosmetics audience in United States
Age bracketShare%
16-2449%
25-3423%
35-4414%
45-5410%
55+4%
Fig. 04

Worldwide distribution

86.5%

of the worldwide tarte cosmetics audience comes from United States.

Worldwide audience distribution share by country for tarte cosmetics
CountryShare
United States86.5%
France5.7%
Australia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

tarte cosmetics customers by region in United States
#RegionReachAffinity×
01West Virginia~30K1.34×
02Mississippi~50K1.32×
03Alabama~70K1.28×
04Tennessee~100K1.27×
05Kentucky~60K1.23×
06Louisiana~70K1.22×
07Arkansas~40K1.19×
08New Jersey~100K1.18×
09Nebraska~30K1.17×
10Oklahoma~50K1.16×
11South Carolina~70K1.15×
12Idaho~20K1.12×
13Kansas~40K1.11×
14Iowa~40K1.10×
15Ohio~100K1.08×
16Missouri~80K1.08×
17Indiana~80K1.05×
18Wisconsin~70K1.05×
19South Dakota~10K1.04×
20Florida~300K1.03×
21North Dakota~9K1.03×
22New York~200K1.02×
23Pennsylvania~200K1.02×
24Michigan~100K1.02×
25Connecticut~40K1.02×
26Montana~10K1.02×
27North Carolina~100K0.99×
28Minnesota~70K0.98×
29New Mexico~20K0.98×
30New Hampshire~10K0.98×
31Texas~300K0.96×
32Illinois~100K0.96×
33Wyoming~6K0.96×
34Georgia~100K0.93×
35Utah~40K0.93×
36Rhode Island~10K0.93×
37Oregon~40K0.90×
38Maine~10K0.90×
39Delaware~10K0.90×
40Arizona~80K0.89×
41Colorado~60K0.89×
42Virginia~90K0.87×
43Vermont~6K0.87×
44Massachusetts~70K0.86×
45Nevada~30K0.86×
46Alaska~7K0.85×
47Washington~70K0.84×
48California~400K0.81×
49Hawaii~10K0.77×
50Maryland~50K0.75×
Fig. 06

Affinity by region

Affinity by region — tarte cosmetics, United States
0.75×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the tarte cosmetics audience vs. the country average
#·InterestCategoryAffinity×
01Hannah MurrayMusic & Radio31.64×
02BlushBeauty & Wellness29.06×
03Anastasia Beverly HillsBeauty & Wellness27.68×
04It CosmeticsBeauty & Wellness26.61×
05Eudora, KansasTravel & Leisure24.60×
06Hourglass CosmeticsBeauty & Wellness24.21×
07ColourPopBeauty & Wellness23.25×
08FlareSports15.72×
09Christie BrinkleyFashion & Accessoires10.97×
10Ruby RoseMovies & TV9.96×
11Eyes Lips FaceBeauty & Wellness8.32×
12Airbrush makeupBeauty & Wellness8.20×
13World NewsMusic & Radio6.07×
14Make-up artistBeauty & Wellness4.01×
15Dylan O'BrienMovies & TV3.79×
16Makeup TutorialsBeauty & Wellness3.18×
17Atlantic OceanTravel & Leisure2.76×
18CleverMusic & Radio2.03×
19Harry PotterMovies & TV1.68×
20Hobby LobbyHome & Garden1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the tarte cosmetics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the tarte cosmetics audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.20×
MindfulnessBALANCE1.15×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the tarte cosmetics audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
PatriotismCONSERVATISM0.54×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in tarte cosmetics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tarte-cosmetics-4304” · Methodology