Rascasse Audience Intelligence

E! News Viewer Demographics in United States

E! News has an estimated audience of 13.6M people in United States.

#26among TV series in United States
#38among movies & series in United States#168in Movies & TV

The average E! News fan in United States is 40.6 years old, more female, and lives primarily in California.

By number of fans, E! News ranks #26 among the 4358 objects in TV series in United States — 1.4× the group median.

Its fans are 1.8 years older than the group average of 38.8.

Women make up 76.1% of the fan base, 20.6 percentage points more than the group average.

Compared with the other 4357 objects in TV series, E! News fans stand out for their interest in Giphy, Anthony Mackie and Delroy Lindo.

Most fans live in California, New York, Florida.

Top affinities include Giphy, Anthony Mackie, Delroy Lindo, with strongest over-indexing on Giphy (6.61× the country average).

Demographically, the E! News audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Creativity.

The typical E! News fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Giphy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.6M
in United States
Gender
76.1%♀
23.9% male
Age
40.6
average years
Country rank
#2622
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of E! News viewers

76.1% are female, 23.9% are male, average age 40.6.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for E! News audience in United States
MetricValue
Female76.1%
Male23.9%
Average age40.6
Estimated audience size13.6M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the E! News audience in United States
Age bracketShare%
16-2415%
25-3421%
35-4422%
45-5422%
55+20%
Fig. 04

Worldwide distribution

73.4%

of the worldwide E! News audience comes from United States.

Worldwide audience distribution share by country for E! News
CountryShare
United States73.4%
United Kingdom6.4%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

E! News fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~70K1.58×
02New Hampshire~80K1.45×
03Connecticut~200K1.39×
04Alaska~40K1.38×
05Hawaii~80K1.35×
06Pennsylvania~700K1.34×
07Montana~60K1.28×
08Idaho~90K1.24×
09Tennessee~400K1.21×
10Vermont~30K1.16×
11Washington~400K1.13×
12Massachusetts~300K1.12×
13Minnesota~300K1.11×
14Louisiana~200K1.11×
15Iowa~100K1.10×
16Colorado~300K1.09×
17Nevada~100K1.09×
18North Dakota~30K1.09×
19Wisconsin~300K1.08×
20Illinois~600K1.07×
21New Mexico~90K1.07×
22Ohio~500K1.05×
23Utah~100K1.04×
24North Carolina~500K1.03×
25Kentucky~200K0.99×
26Maine~50K0.98×
27New York~800K0.97×
28California~1.5M0.96×
29Indiana~300K0.96×
30Oregon~200K0.93×
31Kansas~100K0.93×
32Arizona~300K0.92×
33Michigan~400K0.91×
34Virginia~300K0.91×
35Arkansas~100K0.91×
36New Jersey~300K0.89×
37Florida~800K0.87×
38South Dakota~30K0.86×
39West Virginia~60K0.84×
40Nebraska~70K0.83×
41Maryland~200K0.82×
42South Carolina~200K0.82×
43Alabama~200K0.79×
44Mississippi~100K0.79×
45Missouri~200K0.78×
46Texas~700K0.77×
47Washington, District of Columbia~20K0.74×
48Oklahoma~100K0.68×
49Georgia~300K0.62×
50Delaware~20K0.61×
Fig. 06

Affinity by region

Affinity by region — E! News, United States
0.61×1.00×1.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the E! News audience vs. the country average
#·InterestCategoryAffinity×
01GiphyTechnology & Electronics6.61×
02Anthony MackieMovies & TV6.58×
03Delroy LindoMovies & TV5.87×
04Us WeeklyInternet & Social Media3.66×
05TMZInternet & Social Media2.96×
06Perez HiltonInternet & Social Media2.78×
07Blake LivelyMovies & TV2.57×
08Bravo (U.S. TV channel)Movies & TV2.53×
09Catherine O'HaraMovies & TV2.30×
10Kim KardashianMovies & TV2.00×
11Britney SpearsMusic & Radio1.97×
12Taylor SwiftMusic & Radio1.95×
13ZendayaMovies & TV1.86×
14Personal trainerSports1.77×
15Global Television NetworkMovies & TV1.68×
16ULTA BeautyBeauty & Wellness1.61×
17Stranger ThingsMovies & TV1.56×
18GodPolitics & Society1.55×
19Fashion NovaShopping1.54×
20Musical filmMovies & TV1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the E! News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the E! News audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
CreativityOPEN1.22×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the E! News audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
PatriotismCONSERVATISM0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in E! News over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/e-news-34290” · Methodology