Rascasse Audience Intelligence

GroupMe Audience Demographics in United States

GroupMe has an estimated audience of 2.2M people in United States.

#406among websites & media in United States
#174in Internet & Social Media

The average GroupMe fan in United States is 28.8 years old, more female, and lives primarily in Texas.

Most fans live in Texas, Georgia, California.

Top affinities include Internationale Funkausstellung Berlin, Dreamforce, Any.do, with strongest over-indexing on Internationale Funkausstellung Berlin (86.56× the country average).

Demographically, the GroupMe audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical GroupMe fan in United States is more female, around 28.8 years old, with strong Social Media Usage tendencies and a notable affinity for Internationale Funkausstellung Berlin.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
56.9%♀
43.1% male
Age
28.8
average years
Country rank
#13326
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of GroupMe

56.9% are female, 43.1% are male, average age 28.8.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for GroupMe audience in United States
MetricValue
Female56.9%
Male43.1%
Average age28.8
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the GroupMe audience in United States
Age bracketShare%
16-2459%
25-3412%
35-4413%
45-5412%
55+4%
Fig. 04

Worldwide distribution

85.7%

of the worldwide GroupMe audience comes from United States.

Worldwide audience distribution share by country for GroupMe
CountryShare
United States85.7%
Japan2.7%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

GroupMe fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K2.60×
02Louisiana~70K2.28×
03Mississippi~40K2.23×
04Oklahoma~60K2.19×
05Georgia~200K2.07×
06Arkansas~40K2.05×
07Texas~300K1.95×
08Utah~40K1.67×
09Washington, District of Columbia~7K1.59×
10Tennessee~70K1.54×
11Kansas~30K1.37×
12South Carolina~50K1.36×
13Virginia~80K1.33×
14Missouri~50K1.32×
15Indiana~60K1.30×
16North Carolina~90K1.26×
17Maryland~50K1.20×
18New Jersey~70K1.12×
19Kentucky~30K1.06×
20Ohio~80K1.01×
21Pennsylvania~90K0.99×
22Nebraska~10K0.98×
23Delaware~6K0.94×
24Illinois~70K0.87×
25Iowa~20K0.85×
26Florida~100K0.84×
27Michigan~60K0.82×
28West Virginia~9K0.78×
29Connecticut~20K0.76×
30Rhode Island~5K0.74×
31North Dakota~4K0.72×
32New Hampshire~6K0.69×
33New York~90K0.66×
34Colorado~20K0.64×
35Minnesota~20K0.62×
36California~100K0.56×
37Arizona~30K0.56×
38Massachusetts~30K0.56×
39Vermont~2K0.54×
40Wisconsin~20K0.53×
41New Mexico~8K0.53×
42Idaho~7K0.53×
43Nevada~10K0.47×
44South Dakota~3K0.45×
45Montana~3K0.44×
46Wyoming~2K0.43×
47Hawaii~4K0.41×
48Washington~20K0.32×
49Maine~3K0.31×
50Oregon~7K0.25×
Fig. 06

Affinity by region

Affinity by region — GroupMe, United States
0.25×1.00×2.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the GroupMe audience vs. the country average
#·InterestCategoryAffinity×
01Internationale Funkausstellung BerlinTechnology & Electronics86.56×
02DreamforceEvent78.52×
03Any.doInternet & Social Media73.13×
04Google KeepInternet & Social Media66.65×
05HightailTechnology & Electronics57.92×
06Brandin CooksSports56.07×
07Dropbox (service)Technology & Electronics42.05×
08TodoistTechnology & Electronics39.03×
09VenmoTechnology & Electronics32.84×
10WazeInternet & Social Media28.11×
11Google MapsInternet & Social Media24.32×
12Google ChromeInternet & Social Media15.77×
13SelfieInternet & Social Media15.61×
14Google CalendarInternet & Social Media14.56×
15OneDriveTechnology & Electronics13.29×
16Video blogInternet & Social Media10.61×
17GeoGuessrGames8.94×
18WhatsAppInternet & Social Media8.55×
19LinuxTechnology & Electronics8.11×
20Google DriveTechnology & Electronics6.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the GroupMe audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the GroupMe audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.03×
Early Adopter MentalityPOWER1.54×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the GroupMe audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
MindfulnessBALANCE0.74×
CreativityOPEN0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Internet & Social Media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in GroupMe over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/groupme-64040” · Methodology