Rascasse Audience Intelligence

Flickr Audience Demographics in United States

Flickr has an estimated audience of 10M people in United States.

#14among Social media in United States
#92among websites & media in United States
#49in Internet & Social Media

The average Flickr fan in United States is 40.1 years old, more female, and lives primarily in California.

By number of fans, Flickr ranks #14 among the 36 objects in Social media in United States — 3.4× the group median.

Its fans are 2.3 years older than the group average of 37.8.

Women make up 55.7% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, Flickr fans stand out for their interest in SmugMug, Photobucket and Javi Martínez.

Most fans live in California, New York, Texas.

Top affinities include SmugMug, Photobucket, Javi Martínez, with strongest over-indexing on SmugMug (99.63× the country average).

Demographically, the Flickr audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Social Media Usage.

The typical Flickr fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for SmugMug.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10M
in United States
Gender
55.7%♀
44.3% male
Age
40.1
average years
Country rank
#3511
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Flickr

55.7% are female, 44.3% are male, average age 40.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Flickr audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.1
Estimated audience size10M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Flickr audience in United States
Age bracketShare%
16-2422%
25-3417%
35-4418%
45-5422%
55+22%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Flickr audience comes from United States.

Worldwide audience distribution share by country for Flickr
CountryShare
United States27.6%
Brazil11.5%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Flickr fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K2.02×
02Iowa~100K1.48×
03Maine~60K1.48×
04Massachusetts~300K1.40×
05Montana~40K1.37×
06Oregon~200K1.34×
07Washington~300K1.33×
08Rhode Island~40K1.31×
09New Hampshire~50K1.28×
10Wyoming~20K1.21×
11Washington, District of Columbia~20K1.15×
12Pennsylvania~400K1.13×
13Maryland~200K1.08×
14Virginia~300K1.07×
15Minnesota~200K1.05×
16Delaware~30K1.02×
17Michigan~300K1.01×
18New York~600K1.00×
19Missouri~200K1.00×
20Colorado~200K1.00×
21Connecticut~100K1.00×
22Wisconsin~200K0.99×
23Kentucky~100K0.99×
24South Dakota~30K0.96×
25California~1M0.95×
26New Jersey~300K0.94×
27Idaho~50K0.94×
28Oklahoma~100K0.93×
29West Virginia~50K0.93×
30Arizona~200K0.92×
31Illinois~300K0.91×
32Ohio~300K0.91×
33Tennessee~200K0.91×
34Kansas~80K0.91×
35North Carolina~300K0.89×
36South Carolina~100K0.88×
37Alabama~100K0.87×
38New Mexico~50K0.85×
39Georgia~300K0.81×
40Louisiana~100K0.81×
41Hawaii~30K0.80×
42Indiana~200K0.78×
43Florida~500K0.77×
44Nebraska~40K0.76×
45Texas~500K0.74×
46Utah~70K0.74×
47North Dakota~20K0.71×
48Nevada~70K0.70×
49Mississippi~60K0.70×
50Arkansas~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Flickr, United States
0.69×1.00×2.02×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Flickr audience vs. the country average
#·InterestCategoryAffinity×
01SmugMugInternet & Social Media99.63×
02PhotobucketInternet & Social Media98.71×
03Javi MartínezSports93.86×
04Scott EastwoodMovies & TV57.64×
05500pxInternet & Social Media53.80×
06JOOP!Fashion & Accessoires43.59×
07Born To Be SassyShopping20.12×
08HasselbladTechnology & Electronics17.09×
09DSLR photographyTechnology & Electronics16.38×
10B&H Photo VideoTechnology & Electronics14.01×
11AdoramaTechnology & Electronics13.77×
12Tripod (photography)Technology & Electronics8.76×
13Food photographyArts & Culture7.65×
14Photo (French magazine)Fashion & Accessoires7.31×
15Google PhotosTechnology & Electronics7.13×
16Funny VideosInternet & Social Media5.02×
17ICloudTechnology & Electronics4.92×
18GeminiTechnology & Electronics2.98×
19President of the United StatesPolitics & Society2.49×
20Chat GPTTechnology & Electronics2.44×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Flickr audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Flickr audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.34×
Social Media UsageJOY1.21×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Flickr audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Sports ActivityPOWER0.89×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Flickr over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/flickr-14120” · Methodology