Rascasse Audience Intelligence

USA Today Audience Demographics in United States

USA Today has an estimated audience of 29.6M people in United States.

#1among Newspaper in United States
#27among websites & media in United States
#6in News

The average USA Today fan in United States is 41.6 years old, balanced, and lives primarily in California.

By number of fans, USA Today ranks #1 among the 1317 objects in Newspaper in United States — 23.8× the group median.

Women make up 54.3% of the fan base, 4.8 percentage points more than the group average.

Most fans live in California, Florida, Michigan.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
29.6M
in United States
Gender
54.3%♀
45.7% male
Age
41.6
average years
Country rank
#930
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of USA Today

54.3% are female, 45.7% are male, average age 41.6.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for USA Today audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.6
Estimated audience size29.6M
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the USA Today audience in United States
Age bracketShare%
16-2418%
25-3417%
35-4418%
45-5422%
55+25%
Fig. 04

Worldwide distribution

68.9%

of the worldwide USA Today audience comes from United States.

Worldwide audience distribution share by country for USA Today
CountryShare
United States68.9%
United Kingdom4.4%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

USA Today fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M1.84×
02Michigan~1.5M1.83×
03Ohio~1.5M1.43×
04Minnesota~700K1.40×
05South Dakota~100K1.34×
06Delaware~100K1.33×
07Indiana~800K1.30×
08Iowa~400K1.30×
09Kansas~300K1.22×
10Missouri~600K1.20×
11Maine~100K1.17×
12Vermont~70K1.17×
13Montana~100K1.13×
14North Dakota~80K1.10×
15Pennsylvania~1M1.09×
16North Carolina~1M1.09×
17South Carolina~500K1.09×
18Arizona~700K1.07×
19Nebraska~200K1.07×
20Colorado~500K1.06×
21Tennessee~700K1.05×
22Virginia~800K1.04×
23West Virginia~200K1.04×
24Kentucky~400K1.02×
25New Hampshire~100K1.02×
26Rhode Island~100K1.02×
27Wyoming~50K1.00×
28Maryland~500K0.97×
29Georgia~900K0.95×
30Connecticut~300K0.91×
31Washington, District of Columbia~50K0.90×
32Alabama~400K0.89×
33Florida~1.5M0.87×
34Hawaii~100K0.86×
35Illinois~1M0.85×
36Idaho~100K0.84×
37Oregon~300K0.83×
38Oklahoma~300K0.82×
39Mississippi~200K0.80×
40New Mexico~100K0.78×
41Washington~500K0.75×
42Massachusetts~500K0.75×
43Utah~200K0.75×
44Nevada~200K0.70×
45Louisiana~300K0.69×
46New Jersey~500K0.66×
47New York~1M0.62×
48Arkansas~200K0.62×
49Texas~1M0.58×
50California~1.5M0.48×
Fig. 06

Affinity by region

Affinity by region — USA Today, United States
0.48×1.00×1.84×
Appendix

Explore more audiences

More Newspaper audiences in United States

See USA Today audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in USA Today over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/usa-today-15704” · Methodology