Rascasse Audience Intelligence

BYD Auto Target Market in Germany

BYD Auto has an estimated audience of 10.4M people in Germany.

#7among Car manufacturer in Germany
#59among brands in Germany
#17in Cars & Mobility

The average BYD Auto fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, BYD Auto ranks #7 among the 121 objects in Car manufacturer in Germany — 29.2× the group median.

Compared with the other 120 objects in Car manufacturer, BYD Auto fans stand out for their interest in Tesla Model X, Electric vehicle and Plug-in hybrid.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Tesla Motors, Tesla Model X, Automobile repair shop, with strongest over-indexing on Tesla Motors (8.23× the country average).

Demographically, the BYD Auto audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical BYD Auto fan in Germany is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Tesla Motors.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in Germany
Gender
33.8%♀
66.2% male
Age
39.3
average years
Country rank
#308
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of BYD Auto

33.8% are female, 66.2% are male, average age 39.3.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for BYD Auto audience in Germany
MetricValue
Female33.8%
Male66.2%
Average age39.3
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the BYD Auto audience in Germany
Age bracketShare%
16-2421%
25-3419%
35-4420%
45-5421%
55+18%
Fig. 04

Worldwide distribution

45.7%

of the worldwide BYD Auto audience comes from Germany.

Worldwide audience distribution share by country for BYD Auto
CountryShare
Germany45.7%
Austria8.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BYD Auto customers by region in Germany
#RegionReachAffinity×
01Bayern~2M1.20×
02Baden-Württemberg~1.5M1.19×
03Nordrhein-Westfalen~2.5M1.18×
04Niedersachsen~1M1.12×
05Hessen~900K1.12×
06Schleswig-Holstein~400K1.09×
07Rheinland-Pfalz~600K1.07×
08Brandenburg~300K1.06×
09Hamburg~200K0.95×
10Saarland~100K0.93×
11Sachsen~500K0.92×
12Thüringen~200K0.92×
13Sachsen-Anhalt~200K0.88×
14Berlin~400K0.82×
15Mecklenburg-Vorpommern~200K0.82×
16Bremen~70K0.77×
Fig. 06

Affinity by region

Affinity by region — BYD Auto, Germany
0.77×1.00×1.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BYD Auto audience vs. the country average
#·InterestCategoryAffinity×
01Tesla MotorsCars & Mobility8.23×
02Tesla Model XCars & Mobility6.44×
03Automobile repair shopCars & Mobility4.48×
04Electric vehicleCars & Mobility3.96×
05Plug-in hybridCars & Mobility3.79×
06Electric motorcycles and scootersCars & Mobility3.71×
07Photovoltaic systemHome & Garden3.63×
08PeugeotCars & Mobility3.50×
09Hybrid electric vehicleCars & Mobility3.39×
10HyundaiCars & Mobility3.34×
11Motorcycle helmetCars & Mobility3.34×
12Solar energyHome & Garden3.15×
13Family carCars & Mobility3.02×
14PhotovoltaicsHome & Garden2.99×
15Used carCars & Mobility2.98×
16Efficient energy useTechnology & Electronics2.70×
17Ford Motor CompanyCars & Mobility2.19×
18AutoScout24Cars & Mobility2.06×
19Škoda AutoCars & Mobility2.05×
20CommerzbankBusiness & Career1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BYD Auto audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BYD Auto audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
PatriotismCONSERVATISM1.37×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BYD Auto audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in BYD Auto over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/byd-auto-10005756” · Methodology