Rascasse Audience Intelligence

Kanye West Audience in Germany

Kanye West has an estimated audience of 1.8M people in Germany.

#11among Hip hop in Germany#446among people in Germany#330in Music & Radio

The average Kanye West fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Kanye West ranks #11 among the 1356 objects in Hip hop in Germany — 2.9× the group median.

Its fans are 1.0 years older than the group average of 30.0.

Women make up 51.0% of the fan base, 3.5 percentage points more than the group average.

Compared with the other 1355 objects in Hip hop, Kanye West fans stand out for their interest in Underground hip hop, Beauty & Fashion and Kylie Jenner.

Interest is seasonal: February, October and December account for 47% of the year's searches, July is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Travis Scott, Underground hip hop, Drake, with strongest over-indexing on Travis Scott (6.79× the country average).

Demographically, the Kanye West audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

The typical Kanye West fan in Germany is balanced, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Travis Scott.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in Germany
Gender
51.0%♀
49.0% male
Age
31.0
average years
Country rank
#3996
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kanye West fans

51.0% are female, 49.0% are male, average age 31.0.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Kanye West audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age31.0
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Kanye West audience in Germany
Age bracketShare%
16-2445%
25-3423%
35-4414%
45-5411%
55+7%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Kanye West audience comes from Germany.

Worldwide audience distribution share by country for Kanye West
CountryShare
United States32.0%
United Kingdom5.4%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kanye West fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.26×
02Hamburg~50K1.17×
03Nordrhein-Westfalen~500K1.16×
04Baden-Württemberg~300K1.16×
05Hessen~200K1.15×
06Bayern~300K1.13×
07Bremen~20K1.10×
08Rheinland-Pfalz~90K1.04×
09Niedersachsen~200K1.02×
10Schleswig-Holstein~60K0.96×
11Sachsen~80K0.90×
12Saarland~20K0.90×
13Brandenburg~50K0.82×
14Thüringen~40K0.81×
15Mecklenburg-Vorpommern~30K0.76×
16Sachsen-Anhalt~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Kanye West, Germany
0.71×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kanye West audience vs. the country average
#·InterestCategoryAffinity×
01Travis ScottMusic & Radio6.79×
02Underground hip hopMusic & Radio5.45×
03DrakeMusic & Radio5.45×
04Beauty & FashionBeauty & Wellness4.76×
05Kylie JennerMovies & TV4.36×
06Kim KardashianMovies & TV4.03×
07Sneaker collectingFashion & Accessoires3.54×
08Ariana GrandeMusic & Radio3.01×
09BershkaShopping2.75×
10Millie Bobby BrownMovies & TV2.65×
11TikTokInternet & Social Media2.58×
12Taylor SwiftMusic & Radio2.52×
13NikeFashion & Accessoires2.48×
14TwitchGames2.39×
15Louis VuittonFashion & Accessoires2.36×
16Stranger ThingsMovies & TV2.15×
17HermèsFashion & Accessoires1.84×
18SportsSports1.80×
19AdidasFashion & Accessoires1.79×
20FIFA World CupSports1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kanye West audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kanye West audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.10×
MindfulnessBALANCE1.34×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kanye West audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
PatriotismCONSERVATISM0.75×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in Germany

See Kanye West audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Kanye West over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/kanye-west-7721” · Methodology