Rascasse Audience Intelligence

Chrysler Target Market in United States

Chrysler has an estimated audience of 10.5M people in United States.

#22among Car manufacturer in United States#359among brands in United States#137in Cars & Mobility

The average Chrysler fan in United States is 41.6 years old, more male, and lives primarily in California.

By number of fans, Chrysler ranks #21 among the 120 objects in Car manufacturer in United States — 26.8× the group median.

Its fans are 1.8 years older than the group average of 39.8.

Compared with the other 119 objects in Car manufacturer, Chrysler fans stand out for their interest in Machining, Turkey hunting and Advance Auto Parts.

Most fans live in California, Texas, Florida.

Top affinities include Dodge, Machining, Bus, with strongest over-indexing on Dodge (3.35× the country average).

Demographically, the Chrysler audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Chrysler fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Dodge.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.5M
in United States
Gender
31.0%♀
69.0% male
Age
41.6
average years
Country rank
#3356
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chrysler

31.0% are female, 69.0% are male, average age 41.6.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Chrysler audience in United States
MetricValue
Female31.0%
Male69.0%
Average age41.6
Estimated audience size10.5M
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Chrysler audience in United States
Age bracketShare%
16-2418%
25-3417%
35-4419%
45-5421%
55+25%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Chrysler audience comes from United States.

Worldwide audience distribution share by country for Chrysler
CountryShare
United States51.9%
Canada6.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chrysler customers by region in United States
#RegionReachAffinity×
01Michigan~700K2.22×
02Indiana~300K1.31×
03Iowa~100K1.20×
04Texas~900K1.19×
05Ohio~400K1.16×
06Illinois~500K1.13×
07North Dakota~30K1.12×
08Missouri~200K1.11×
09Florida~700K1.10×
10Wisconsin~200K1.10×
11South Dakota~30K1.10×
12Nebraska~70K1.09×
13Arizona~300K1.08×
14Georgia~400K1.07×
15Kansas~100K1.07×
16Tennessee~200K1.06×
17Minnesota~200K1.06×
18Oklahoma~100K1.06×
19Alabama~200K1.05×
20Arkansas~100K1.05×
21Kentucky~100K1.04×
22New Mexico~70K1.04×
23South Carolina~200K1.03×
24North Carolina~300K1.01×
25Louisiana~100K1.00×
26Nevada~100K0.99×
27Mississippi~90K0.99×
28Alaska~20K0.99×
29California~1M0.98×
30West Virginia~50K0.98×
31Virginia~300K0.97×
32Delaware~30K0.94×
33Pennsylvania~400K0.92×
34Washington~200K0.92×
35Maryland~200K0.91×
36Utah~90K0.91×
37New Hampshire~40K0.88×
38Oregon~100K0.87×
39New York~500K0.86×
40Colorado~200K0.86×
41Wyoming~20K0.86×
42Idaho~50K0.84×
43Hawaii~40K0.83×
44New Jersey~200K0.82×
45Maine~30K0.82×
46Connecticut~90K0.81×
47Montana~30K0.81×
48Massachusetts~200K0.76×
49Rhode Island~20K0.75×
50Washington, District of Columbia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Chrysler, United States
0.73×1.00×2.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chrysler audience vs. the country average
#·InterestCategoryAffinity×
01DodgeCars & Mobility3.35×
02MachiningBusiness & Career2.87×
03BusCars & Mobility2.84×
04Used CarsCars & Mobility2.77×
05Commercial vehicleCars & Mobility2.51×
06Turkey huntingSports2.42×
07General MotorsCars & Mobility2.39×
08Fishing reelSports2.36×
09Freight transportCars & Mobility2.34×
10AutoZoneCars & Mobility2.23×
11Advance Auto PartsCars & Mobility2.17×
12Used carCars & Mobility2.10×
13O'Reilly Auto PartsCars & Mobility2.10×
14Hand toolHome & Garden1.87×
15WheelCars & Mobility1.86×
16RoadTravel & Leisure1.83×
17RVsCars & Mobility1.83×
18SUVsCars & Mobility1.81×
19Motor vehicleCars & Mobility1.76×
20AutomobilesCars & Mobility1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chrysler audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chrysler audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Need for SecurityCONSERVATISM1.20×
Career OrientationPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chrysler audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Community OrientationOPEN0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chrysler over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chrysler-16132” · Methodology