Rascasse Audience Intelligence

Crocs Target Market in United States

Crocs has an estimated audience of 8K people in United States.

#76among Footwear in United States
#15379among brands in United States#3432in Fashion & Accessoires

The average Crocs fan in United States is 38.7 years old, more female, and lives primarily in California.

By number of fans, Crocs ranks #76 among the 89 objects in Footwear in United States — 0.0× the group median.

Women make up 72.7% of the fan base, 11.6 percentage points more than the group average.

Compared with the other 88 objects in Footwear, Crocs fans stand out for their interest in Clog, Foam and J.Crew Factory.

Interest is seasonal: May, July and December account for 37% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Clog, Foam, J.Crew Factory, with strongest over-indexing on Clog (23.95× the country average).

Demographically, the Crocs audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

The typical Crocs fan in United States is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Clog.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8K
in United States
Gender
72.7%♀
27.3% male
Age
38.7
average years
Country rank
#150221
among all objects in United States
Fig. 01

Search interest · 12-month trend

+158%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Crocs

72.7% are female, 27.3% are male, average age 38.7.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Crocs audience in United States
MetricValue
Female72.7%
Male27.3%
Average age38.7
Estimated audience size8K
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Crocs audience in United States
Age bracketShare%
16-2420%
25-3422%
35-4420%
45-5420%
55+17%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Crocs audience comes from United States.

Worldwide audience distribution share by country for Crocs
CountryShare
India17.2%
Mexico7.8%
Turkey6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crocs customers by region in United States
#RegionReachAffinity×
01Maryland<1K1.38×
02Texas<1K1.29×
03Mississippi<1K1.28×
04California~1K1.24×
05New York<1K1.23×
06Georgia<1K1.22×
07New Jersey<1K1.21×
08Hawaii<1K1.21×
09Delaware<1K1.21×
10Florida<1K1.20×
11South Carolina<1K1.17×
12Nevada<1K1.17×
13Pennsylvania<1K1.16×
14Connecticut<1K1.16×
15Virginia<1K1.15×
16Arizona<1K1.14×
17North Carolina<1K1.13×
18West Virginia<1K1.13×
19Illinois<1K1.11×
20Alabama<1K1.11×
21Ohio<1K1.08×
22Louisiana<1K1.07×
23Kentucky<1K1.04×
24Tennessee<1K1.03×
25Massachusetts<1K1.03×
26New Mexico<1K1.03×
27Michigan<1K1.02×
28Indiana<1K1.01×
29Arkansas<1K1.00×
30Maine<1K0.98×
31Rhode Island<1K0.97×
32Wisconsin<1K0.94×
33New Hampshire<1K0.91×
34Washington<1K0.89×
35Missouri<1K0.88×
36Oklahoma<1K0.88×
37Colorado<1K0.87×
38Minnesota<1K0.85×
39Oregon<1K0.84×
40Alaska<1K0.84×
41Vermont<1K0.83×
42Washington, District of Columbia<1K0.82×
43Iowa<1K0.79×
44Nebraska<1K0.79×
45Kansas<1K0.78×
46Utah<1K0.77×
47North Dakota<1K0.70×
48Idaho<1K0.68×
49South Dakota<1K0.64×
50Montana<1K0.63×
Fig. 06

Affinity by region

Affinity by region — Crocs, United States
0.63×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crocs audience vs. the country average
#·InterestCategoryAffinity×
01ClogFashion & Accessoires23.95×
02FoamBeauty & Wellness12.66×
03J.Crew FactoryShopping6.69×
04African-American literatureLiterature6.38×
05BirkenstockFashion & Accessoires6.23×
06Nordstrom RackFashion & Accessoires3.86×
07SandalFashion & Accessoires3.59×
08BurlingtonFashion & Accessoires2.74×
09Staples (Canada)Business & Career2.62×
10T.J.MaxxShopping2.58×
11Kohl'sShopping2.55×
12Hobby LobbyHome & Garden2.37×
13Concurrent Versions SystemTechnology & Electronics2.28×
14ChildKids & Family1.89×
15FoodFood & Beverages1.60×
16ShoesFashion & Accessoires1.58×
17BeveragesFood & Beverages1.57×
18Food and drinkFood & Beverages1.55×
19RestaurantsFood & Beverages1.55×
20CleverMusic & Radio1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crocs audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crocs audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.59×
Community OrientationOPEN1.51×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crocs audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.90×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Footwear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crocs over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/crocs-4784” · Methodology