Rascasse Audience Intelligence

PBS Audience Demographics in United States

PBS has an estimated audience of 19.6M people in United States.

#9among Entertainment in United States
#23among TV channels in United States#105in Movies & TV

The average PBS fan in United States is 46.3 years old, more female, and lives primarily in California.

By number of fans, PBS ranks #11 among the 1386 objects in Entertainment in United States — 6.5× the group median.

Its fans are 5.7 years older than the group average of 40.6.

Women make up 57.9% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 1385 objects in Entertainment, PBS fans stand out for their interest in Masterpiece (TV series), This American Life and Anya Taylor-Joy.

Most fans live in California, Texas, Florida.

Top affinities include Masterpiece (TV series), This American Life, Anya Taylor-Joy, with strongest over-indexing on Masterpiece (TV series) (7.3× the country average).

Demographically, the PBS audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

The typical PBS fan in United States is more female, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Masterpiece (TV series).

Category: Movies & TV · Type: TV Channel · Subtype: Entertainment

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
19.6M
in United States
Gender
57.9%♀
42.1% male
Age
46.3
average years
Country rank
#1705
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of PBS

57.9% are female, 42.1% are male, average age 46.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for PBS audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.3
Estimated audience size19.6M
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the PBS audience in United States
Age bracketShare%
16-2411%
25-3411%
35-4416%
45-5422%
55+38%
Fig. 04

Worldwide distribution

64.9%

of the worldwide PBS audience comes from United States.

Worldwide audience distribution share by country for PBS
CountryShare
United States64.9%
United Kingdom3.8%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PBS fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K1.82×
02Mississippi~300K1.61×
03Maine~100K1.59×
04New Mexico~200K1.35×
05Louisiana~400K1.30×
06Alabama~400K1.27×
07Arkansas~200K1.25×
08Oregon~300K1.24×
09South Carolina~400K1.18×
10Montana~80K1.18×
11Alaska~50K1.13×
12Washington, District of Columbia~50K1.13×
13North Carolina~700K1.08×
14Washington~500K1.08×
15Nebraska~100K1.08×
16Wisconsin~400K1.06×
17Virginia~500K1.03×
18Massachusetts~400K1.01×
19Minnesota~300K1.00×
20New Hampshire~80K0.99×
21Georgia~600K0.98×
22Oklahoma~200K0.98×
23Rhode Island~60K0.97×
24South Dakota~50K0.97×
25Michigan~600K0.96×
26Missouri~300K0.96×
27Maryland~300K0.95×
28Idaho~100K0.94×
29Connecticut~200K0.93×
30Ohio~600K0.92×
31Kentucky~200K0.92×
32Pennsylvania~700K0.91×
33New York~1M0.90×
34Tennessee~400K0.89×
35Kansas~200K0.89×
36Texas~1M0.88×
37Florida~1M0.86×
38Utah~200K0.86×
39Iowa~200K0.86×
40Illinois~600K0.84×
41New Jersey~500K0.84×
42Arizona~400K0.83×
43Colorado~300K0.83×
44Indiana~300K0.82×
45California~2M0.81×
46Hawaii~70K0.80×
47Delaware~50K0.78×
48West Virginia~80K0.77×
49Nevada~100K0.69×
50North Dakota~30K0.67×
Fig. 06

Affinity by region

Affinity by region — PBS, United States
0.67×1.00×1.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PBS audience vs. the country average
#·InterestCategoryAffinity×
01Masterpiece (TV series)Movies & TV7.30×
02This American LifePolitics & Society6.19×
03Anya Taylor-JoyMovies & TV3.62×
04NPRMusic & Radio3.53×
05Diane KeatonMovies & TV2.58×
06United States SenatePolitics & Society2.53×
07Barack ObamaPolitics & Society2.07×
08Cancer awarenessHealth2.03×
09Zohran MamdaniPolitics & Society1.86×
10SymptomHealth1.84×
11Barnes & NobleLiterature1.83×
12Joe BidenPolitics & Society1.79×
13VirtuePolitics & Society1.73×
14Dolly PartonMusic & Radio1.69×
15Google MapsInternet & Social Media1.68×
16Melania TrumpPolitics & Society1.65×
17CNNNews1.61×
18United StatesTravel & Leisure1.54×
19GodPolitics & Society1.52×
20AldiShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PBS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PBS audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Community OrientationOPEN1.41×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PBS audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Pet OwnershipJOY0.95×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entertainment audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PBS over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pbs-100067” · Methodology