Rascasse Audience Intelligence

Tennis Fan Demographics in United States

Tennis has an estimated audience of 24.3M people in United States.

#20among Sport in United States
#865among topics in United States
#85in Sports

The average Tennis fan in United States is 41.1 years old, more male, and lives primarily in California.

By number of fans, Tennis ranks #20 among the 511 objects in Sport in United States — 2.1× the group median.

Its fans are 2.7 years older than the group average of 38.4.

Compared with the other 510 objects in Sport, Tennis fans stand out for their interest in Novak Djokovic, Australian Open and The Championships, Wimbledon.

Interest is seasonal: July, August and September account for 35% of the year's searches, December is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Novak Djokovic, Australian Open, The Championships, Wimbledon, with strongest over-indexing on Novak Djokovic (5.12× the country average).

Demographically, the Tennis audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

The typical Tennis fan in United States is more male, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Novak Djokovic.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
24.3M
in United States
Gender
42.4%♀
57.6% male
Age
41.1
average years
Country rank
#1245
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tennis fans

42.4% are female, 57.6% are male, average age 41.1.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Tennis audience in United States
MetricValue
Female42.4%
Male57.6%
Average age41.1
Estimated audience size24.3M
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Tennis audience in United States
Age bracketShare%
16-2418%
25-3418%
35-4419%
45-5421%
55+23%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Tennis audience comes from United States.

Worldwide audience distribution share by country for Tennis
CountryShare
United States16.0%
Japan7.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in United States
#RegionReachAffinity×
01New York~3M1.89×
02New Jersey~1M1.82×
03Washington, District of Columbia~90K1.71×
04California~5M1.67×
05Vermont~70K1.58×
06Connecticut~400K1.57×
07Massachusetts~800K1.47×
08Maryland~600K1.42×
09Florida~2M1.40×
10Hawaii~100K1.32×
11Virginia~800K1.31×
12Georgia~1M1.27×
13Illinois~1M1.23×
14Washington~700K1.23×
15New Hampshire~100K1.17×
16Delaware~80K1.13×
17Rhode Island~80K1.09×
18Texas~2M1.07×
19Oregon~300K1.07×
20Colorado~400K1.06×
21Pennsylvania~1M1.05×
22North Carolina~800K1.01×
23Maine~100K1.00×
24Utah~200K0.95×
25South Carolina~400K0.94×
26Nevada~200K0.91×
27Ohio~800K0.90×
28Arizona~500K0.89×
29Michigan~600K0.86×
30Minnesota~400K0.85×
31Kansas~200K0.85×
32Mississippi~200K0.82×
33Indiana~400K0.79×
34Louisiana~300K0.78×
35Alabama~300K0.77×
36Idaho~100K0.77×
37New Mexico~100K0.75×
38Wisconsin~300K0.74×
39Tennessee~400K0.73×
40Missouri~300K0.73×
41South Dakota~50K0.73×
42Alaska~40K0.70×
43Montana~50K0.64×
44Kentucky~200K0.61×
45Arkansas~100K0.61×
46Nebraska~90K0.61×
47Oklahoma~200K0.59×
48Iowa~100K0.59×
49North Dakota~30K0.57×
50West Virginia~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Tennis, United States
0.54×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tennis audience vs. the country average
#·InterestCategoryAffinity×
01Novak DjokovicSports5.12×
02Australian OpenSports4.80×
03The Championships, WimbledonSports3.97×
04Venus WilliamsSports3.96×
05Serena WilliamsSports3.92×
06Coco GauffSports3.86×
07Jannik SinnerSports3.16×
08Ben SheltonSports3.08×
09PickleballSports2.99×
10PGA ChampionshipSports1.89×
11Instant messagingInternet & Social Media1.69×
12Pacific OceanTravel & Leisure1.67×
13Golf ChannelSports1.67×
14MexicoTravel & Leisure1.64×
15Creative CommonsTechnology & Electronics1.59×
16SpainTravel & Leisure1.59×
17FriendshipKids & Family1.58×
18PGA TourSports1.58×
19Home constructionHome & Garden1.57×
20SoccerSports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tennis audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tennis audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.28×
Luxury OrientationPREMIUM1.21×
Sports ActivityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tennis audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.94×
CreativityOPEN0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tennis over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tennis-14603” · Methodology