For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMrBeast | 14M | 35.9% | 22.8 | 30.9% | Social media influencer |
| 2 | JJake Paul | 12M | 36.5% | 27.9 | 41.4% | Social media influencer |
| 3 | PPerez Hilton | 12M | 61.8% | 38.9 | 66.7% | Social media influencer |
| 4 | AAndrew Tate | 11M | 35.0% | 24.1 | 12.7% | Social media influencer |
| 5 | AAlix Earle | 11M | 78.4% | 24.6 | 71.1% | Social media influencer |
| 6 | IIShowSpeed | 9.9M | 33.7% | 24.3 | 65.1% | Social media influencer |
| 7 | KKai Cenat | 9.7M | 52.0% | 40.5 | 28.3% | Social media influencer |
| 8 | AAddison Rae | 8.7M | 42.1% | 31.6 | 63.6% | Social media influencer |
| 9 | CCalvin Kleinen | 6.1M | 18.4% | 35.7 | 51.4% | Social media influencer |
| 10 | MMarkiplier | 5M | 55.0% | 30.7 | 55.6% | Social media influencer |
| 11 | KKylie Cantrall | 3.7M | 60.9% | 36.9 | 58.9% | Social media influencer |
| 12 | SSkibidi Toilet | 3.4M | 24.4% | 29.6 | 40.2% | Social media influencer |
| 13 | CCharli D'Amelio | 3.4M | 65.4% | 24.6 | 71.1% | Social media influencer |
| 14 | CCorinna Kopf | 3.3M | 29.1% | 38.9 | 52.8% | Social media influencer |
| 15 | SSSSniperWolf | 3.3M | 56.4% | 28.2 | 52.2% | Social media influencer |
| 16 | BBelle Delphine | 3.1M | 26.7% | 25.6 | 59.1% | Social media influencer |
| 17 | DDude Perfect | 2.7M | 75.3% | 31.2 | 45.0% | Social media influencer |
| 18 | AAdin Ross | 2.6M | 55.8% | 38.3 | 33.4% | Social media influencer |
| 19 | KKhaby Lame | 2.4M | 24.5% | 30.9 | 60.1% | Social media influencer |
| 20 | DDAVE | 2.4M | 49.1% | 32.7 | 56.1% | Social media influencer |
| 21 | KKSI | 2.2M | 32.8% | 27.2 | 31.2% | Social media influencer |
| 22 | RRachel Zoe | 2.2M | 66.0% | 44.2 | 86.1% | Social media influencer |
| 23 | AAlexis Ren | 2.2M | 85.4% | 24.0 | 66.3% | Social media influencer |
| 24 | NNara Smith | 2.1M | 39.5% | 27.7 | 71.8% | Social media influencer |
| 25 | TTINI | 2M | 71.0% | 29.1 | 54.3% | Social media influencer |
| 26 | KKylie Kelce | 1.9M | 74.3% | 42.1 | 49.2% | Social media influencer |
| 27 | LLindsey Stirling | 1.8M | 57.0% | 40.8 | 55.9% | Social media influencer |
| 28 | BBella Poarch | 1.7M | 31.2% | 31.6 | 63.6% | Social media influencer |
| 29 | JJustin | 1.7M | 44.6% | 37.0 | 49.1% | Social media influencer |
| 30 | HHank Green | 1.5M | 66.1% | 40.8 | 74.8% | Social media influencer |
| 31 | Vvince | 1.4M | 65.7% | 32.7 | 56.1% | Social media influencer |
| 32 | DDylan Mulvaney | 1.3M | 70.5% | 34.4 | 63.9% | Social media influencer |
| 33 | SShane Dawson | 1.3M | 53.2% | 25.5 | 66.0% | Social media influencer |
| 34 | RRee Drummond | 1.3M | 86.3% | 47.9 | 87.8% | Social media influencer |
| 35 | DDavid Dobrik | 1.3M | 50.6% | 28.8 | 66.8% | Social media influencer |
| 36 | PPewDiePie | 1.3M | 49.2% | 21.8 | 44.2% | Social media influencer |
| 37 | BBrittany Furlan | 1.2M | 51.9% | 34.1 | 65.0% | Social media influencer |
| 38 | LLele Pons | 1.2M | 26.9% | 27.0 | 62.9% | Social media influencer |
| 39 | TTiwa Savage | 1.2M | 28.8% | 31.8 | 53.4% | Social media influencer |
| 40 | RRebecca Black | 1.1M | 92.1% | 26.3 | 53.7% | Social media influencer |
| 41 | JJenna Marbles | 1M | 64.4% | 34.4 | 64.0% | Social media influencer |
| 42 | SStable Ronaldo | 1M | 59.1% | 34.6 | 39.6% | Social media influencer |
| 43 | MMiranda Sings | 982k | 69.5% | 31.1 | 67.7% | Social media influencer |
| 44 | LLindsey Pelas | 955k | 46.7% | 40.3 | 0.9% | Social media influencer |
| 45 | LLilly Singh | 944k | 53.5% | 39.0 | 65.6% | Social media influencer |
| 46 | YYoga With Adriene | 927k | 47.3% | 34.0 | 70.0% | Social media influencer |
| 47 | JJennaMarbles | 886k | 70.7% | 32.3 | 80.8% | Social media influencer |
| 48 | Bbrent rivera | 873k | 49.6% | 25.5 | 77.4% | Social media influencer |
| 49 | CChristina Grimmie | 868k | 56.0% | 27.5 | 78.8% | Social media influencer |
| 50 | Rrsfriends | 866k | 38.0% | 32.0 | 81.0% | Social media influencer |
| 51 | CChiara Ferragni | 784k | 5.5% | 34.0 | 64.7% | Social media influencer |
| 52 | JJoe Santagato | 766k | 73.6% | 28.5 | 69.4% | Social media influencer |
| 53 | RRosanna Pansino | 750k | 66.0% | 34.1 | 70.4% | Social media influencer |
| 54 | BBlogilates | 705k | 61.8% | 33.1 | 75.0% | Social media influencer |
| 55 | MMichelle Phan | 702k | 63.6% | 35.5 | 75.2% | Social media influencer |
| 56 | SShroud | 695k | 31.2% | 30.4 | 49.1% | Social media influencer |
| 57 | DDenise Austin | 693k | 98.3% | 49.2 | 78.7% | Social media influencer |
| 58 | NNash Grier | 622k | 61.9% | 24.1 | 67.8% | Social media influencer |
| 59 | GGnu | 620k | 20.1% | 31.1 | 43.8% | Social media influencer |
| 60 | NNikita Dragun | 573k | 54.9% | 30.4 | 76.0% | Social media influencer |
| 61 | RRoman Atwood | 543k | 70.8% | 30.9 | 31.7% | Social media influencer |
| 62 | AAlexa Chung | 536k | 19.7% | 34.3 | 68.4% | Social media influencer |
| 63 | VVsauce | 526k | 47.1% | 32.6 | 34.8% | Social media influencer |
| 64 | JJessica Nigri | 524k | 40.2% | 32.9 | 22.3% | Social media influencer |
| 65 | VVitaly Zdorovetskiy | 521k | 37.4% | 35.9 | 17.0% | Social media influencer |
| 66 | CCole Bennett | 510k | 62.0% | 25.8 | 60.6% | Social media influencer |
| 67 | KKurzgesagt | 509k | 27.3% | 40.7 | 55.6% | Social media influencer |
| 68 | AAdalia Rose | 504k | 54.9% | 32.0 | 69.9% | Social media influencer |
| 69 | MMaul | 492k | 42.0% | 32.6 | 57.6% | Social media influencer |
| 70 | OOlivia Palermo | 488k | 25.4% | 40.2 | 71.5% | Social media influencer |
| 71 | ZZach King | 488k | 41.1% | 34.0 | 44.4% | Social media influencer |
| 72 | CCasey Neistat | 487k | 34.8% | 32.1 | 30.5% | Social media influencer |
| 73 | NNorman Freeman | 480k | 83.3% | 31.9 | 73.9% | Social media influencer |
| 74 | MMarques Brownlee | 474k | 47.1% | 36.9 | 33.4% | Social media influencer |
| 75 | KKelly Wearstler | 463k | 41.2% | 41.3 | 70.0% | Social media influencer |
| 76 | RRyan Higa | 449k | 63.1% | 31.3 | 60.7% | Social media influencer |
| 77 | FFilthy Frank | 437k | 65.3% | 22.5 | 25.9% | Social media influencer |
| 78 | JJeremy Fragrance | 429k | 16.3% | 33.9 | 64.6% | Social media influencer |
| 79 | CCrash Course (YouTube) | 421k | 43.1% | 41.8 | 46.8% | Social media influencer |
| 80 | NNicola Cavanis | 416k | 16.7% | 23.4 | 83.1% | Social media influencer |
| 81 | SSidemen | 414k | 13.0% | 30.1 | 48.7% | Social media influencer |
| 82 | TTfue | 413k | 28.9% | 30.1 | 41.9% | Social media influencer |
| 83 | LLinda Ikeji | 403k | 45.3% | 23.7 | 44.2% | Social media influencer |
| 84 | JJuanpa Zurita | 399k | 22.1% | 24.9 | 70.0% | Social media influencer |
| 85 | VVanossGaming | 390k | 72.2% | 23.9 | 29.2% | Social media influencer |
| 86 | FFouseyTUBE | 386k | 63.4% | 30.9 | 34.3% | Social media influencer |
| 87 | PPhilip DeFranco | 382k | 74.6% | 29.0 | 50.0% | Social media influencer |
| 88 | AAlica Schmidt | 368k | 14.0% | 35.4 | 54.1% | Social media influencer |
| 89 | LLaura Lee | 365k | 60.1% | 36.0 | 79.7% | Social media influencer |
| 90 | MMKBHD | 363k | 34.4% | 34.9 | 44.5% | Social media influencer |
| 91 | MMasha | 351k | 14.1% | 31.6 | 58.2% | Social media influencer |
| 92 | Ttyler1 | 351k | 39.9% | 29.9 | 42.5% | Social media influencer |
| 93 | TThomas Sanders | 350k | 68.5% | 23.9 | 59.2% | Social media influencer |
| 94 | CChloe Ting | 348k | 13.7% | 30.4 | 45.6% | Social media influencer |
| 95 | IIJustine | 347k | 57.6% | 37.7 | 58.5% | Social media influencer |
| 96 | MMatthew Hussey | 344k | 40.4% | 37.1 | 77.6% | Social media influencer |
| 97 | AAnna Akana | 335k | 68.2% | 28.6 | 55.4% | Social media influencer |
| 98 | AAngry Grandpa | 326k | 73.4% | 31.7 | 37.1% | Social media influencer |
| 99 | MMcJuggerNuggets | 325k | 73.0% | 30.3 | 38.3% | Social media influencer |
| 100 | BBoogie2988 | 308k | 80.4% | 24.5 | 10.1% | Social media influencer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular social media influencers compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest social media influencer in United States?
MrBeast currently leads with an estimated audience of 14M people in United States.