Rascasse Audience Intelligence

KSI Audience in United States

KSI has an estimated audience of 2.2M people in United States.

#21among Social media influencer in United States#2268among people in United States#176in Internet & Social Media

The average KSI fan in United States is 27.2 years old, more male, and lives primarily in California.

By number of fans, KSI ranks #21 among the 780 objects in Social media influencer in United States — 2.7× the group median.

Its fans are 4.9 years younger than the group average of 32.1.

Women make up 31.2% of the fan base, 24.4 percentage points fewer than the group average.

Compared with the other 779 objects in Social media influencer, KSI fans stand out for their interest in FIFA Ultimate Team, Norwich City F.C. and Crystal Palace F.C..

Most fans live in California, Kansas, Texas.

Top affinities include FIFA Ultimate Team, Norwich City F.C., Crystal Palace F.C., with strongest over-indexing on FIFA Ultimate Team (100.96× the country average).

Demographically, the KSI audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical KSI fan in United States is more male, around 27.2 years old, with strong Patriotism tendencies and a notable affinity for FIFA Ultimate Team.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
31.2%♀
68.8% male
Age
27.2
average years
Country rank
#13492
among all objects in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of KSI fans

31.2% are female, 68.8% are male, average age 27.2.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for KSI audience in United States
MetricValue
Female31.2%
Male68.8%
Average age27.2
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the KSI audience in United States
Age bracketShare%
16-2460%
25-3420%
35-449%
45-547%
55+4%
Fig. 04

Worldwide distribution

32.8%

of the worldwide KSI audience comes from United States.

Worldwide audience distribution share by country for KSI
CountryShare
United States32.8%
United Kingdom23.8%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

KSI fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K11.81×
02Missouri~60K1.49×
03New Jersey~60K0.94×
04Maryland~40K0.93×
05Nebraska~10K0.93×
06Georgia~70K0.92×
07California~200K0.91×
08Texas~100K0.91×
09Virginia~50K0.90×
10Florida~100K0.89×
11New York~100K0.89×
12North Dakota~5K0.89×
13Illinois~70K0.88×
14Oklahoma~20K0.87×
15Washington~40K0.86×
16North Carolina~60K0.85×
17Connecticut~20K0.85×
18Delaware~5K0.84×
19Michigan~60K0.83×
20Nevada~20K0.83×
21Indiana~40K0.82×
22Utah~20K0.82×
23Ohio~60K0.80×
24Massachusetts~40K0.80×
25Louisiana~20K0.80×
26Pennsylvania~70K0.79×
27Kentucky~20K0.79×
28Arizona~40K0.78×
29South Carolina~30K0.78×
30Alabama~30K0.76×
31Iowa~20K0.76×
32Tennessee~40K0.75×
33Minnesota~30K0.75×
34Mississippi~10K0.75×
35West Virginia~9K0.75×
36Arkansas~10K0.74×
37South Dakota~4K0.73×
38Alaska~3K0.73×
39Washington, District of Columbia~3K0.73×
40Oregon~20K0.72×
41Hawaii~7K0.72×
42Rhode Island~5K0.72×
43Colorado~30K0.70×
44New Mexico~10K0.70×
45New Hampshire~6K0.70×
46Wisconsin~30K0.67×
47Idaho~8K0.66×
48Maine~6K0.64×
49Montana~4K0.60×
50Vermont~3K0.59×
Fig. 06

Affinity by region

Affinity by region — KSI, United States
0.59×1.00×11.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the KSI audience vs. the country average
#·InterestCategoryAffinity×
01FIFA Ultimate TeamGames100.96×
02Norwich City F.C.Sports39.58×
03Crystal Palace F.C.Sports19.26×
04Kit HaringtonMovies & TV14.97×
05International educationBusiness & Career14.81×
06Borussia DortmundSports14.62×
07EA SportsGames12.89×
08Ligue 1Sports12.89×
09Zinedine ZidaneSports12.49×
10Inter MilanSports11.52×
11Paris Saint-GermainSports10.42×
12Tottenham Hotspur F.C.Sports9.00×
13NeymarSports5.56×
14Manchester City F.C.Sports5.38×
15Manchester United F.C.Sports4.62×
16FIFA World CupSports3.85×
17UEFA Champions LeagueSports3.50×
18Mobile gameGames3.32×
19Google DriveTechnology & Electronics2.68×
20TikTokInternet & Social Media2.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the KSI audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the KSI audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Risk AppetiteTHRILL1.35×
Social Media UsageJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the KSI audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
DIY MentalityTHRILL0.74×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media influencer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in KSI over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ksi-10001857” · Methodology