KSI Audience in United States

KSI logo

KSI has an estimated audience of 1,868,898 people in United States. 23.5% are female, 76.5% are male, average age 28.4. Top regions: California, Texas, Kansas. Top brand affinities: Norwich City F.C., Kia Sportage, FIFA World Cup, Indeed.com, FC Bayern Munich.

The average KSI fan in United States is 28.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Kansas. Top brand affinities include Norwich City F.C., Kia Sportage, FIFA World Cup, with strongest over-indexing on Norwich City F.C. (85.93× the country average). Demographically, the KSI audience skews more male with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of KSI fans

Demographic split for KSI audience in United States
MetricValue
Female23.5%
Male76.5%
Average age28.4
Estimated audience size1,868,898

Audience persona

The typical KSI fan in United States is more male, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Norwich City F.C..

Top regions in United States

Top regions ranked by reach for KSI in United States
RegionReachAffinity
California201,7900.98×
Texas158,3090.99×
Kansas148,84710.11×
Florida121,4080.96×
New York102,8190.98×
Illinois58,4260.94×
Georgia56,0290.97×
Pennsylvania52,0770.83×
North Carolina50,8550.9×
Ohio48,5490.84×
New Jersey47,4381×
Missouri45,7531.52×
Virginia44,3510.97×
Michigan43,4860.89×
Washington34,7630.93×
Maryland31,7390.99×
Arizona31,4830.83×
Massachusetts31,0710.84×
Indiana29,8000.87×
Tennessee29,3580.78×
South Carolina22,4570.8×
Colorado21,5110.73×
Minnesota21,3940.8×
Alabama19,7440.76×
Wisconsin19,3430.69×
Louisiana19,1260.79×
Kentucky18,6860.8×
Oklahoma18,1690.88×
Connecticut16,6800.89×
Oregon16,5000.77×
Nevada15,4630.86×
Utah14,1800.85×
Iowa11,7150.76×
Arkansas11,2060.73×
Mississippi10,9740.71×
Nebraska8,6160.92×
West Virginia6,4560.74×
New Mexico6,4490.69×
Idaho6,0980.65×
Hawaii5,7560.72×
New Hampshire5,1030.69×
Rhode Island4,2510.71×
Washington, District of Columbia4,1950.75×
Delaware4,1560.81×
Maine4,1260.62×
North Dakota3,2410.84×
South Dakota2,9520.68×
Montana2,9060.56×
Alaska2,5980.65×
Vermont1,7250.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KSI audience
BrandAffinityCategory
Norwich City F.C.85.93×Sports
Kia Sportage27.16×Cars & Mobility
FIFA World Cup4.28×Sports
Indeed.com4.33×Business & Career
FC Bayern Munich6.88×Sports
FIFA Ultimate Team65.37×Games
Borussia Dortmund17.45×Sports
Kit Harington15.74×Movies & TV
Toyota Supra12.09×Cars & Mobility
JD Sports10.17×Shopping
Premier League5.83×Sports
Mobile game3.27×Games
Autism Awareness6.67×Health
TikTok2.2×Internet & Social Media
Google Maps2.78×Internet & Social Media
Inter Milan8.99×Sports
Honda HR-V17.43×Cars & Mobility
Bundesliga9.14×Sports
Cyberpunk 207712.79×Games
Houston Astros5.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KSI audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.33
Social Media UsageJOY1.16
Risk AppetiteTHRILL1.16
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for KSI
CountryShare
United States35.6%
United Kingdom21.9%
Canada5.6%

See KSI audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does KSI have in United States?

KSI has an estimated audience of 1,868,898 people in United States, concentrated in California and Texas.

What is the gender split and age of KSI fans?

23.5% of KSI fans are female, 76.5% are male, with an average age of 28.4 years.

Which brands do KSI fans like most?

KSI fans show strongest brand affinity for Norwich City F.C. (85.93×), Kia Sportage (27.16×), and FIFA World Cup (4.28×) over the country average.

Where do KSI fans live in United States?

KSI fans in United States are most concentrated in California (reach 201,790), Texas (reach 158,309), and Kansas (reach 148,847). These three regions account for the largest share of the active audience.

What other brands do KSI fans also like?

Beyond KSI itself, the audience over-indexes on Kia Sportage (27.16×), FIFA World Cup (4.28×), Indeed.com (4.33×), and FC Bayern Munich (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KSI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.