Rascasse Audience Intelligence

KSI Audience in United States

A data profile of the people who buy, follow and care about KSI in United States — modelled from more than twelve digital signal sources. KSI has an estimated audience of 1,805,494 people in United States.

#15among Social media influencer in United States#2919among Person in United States#184in Internet & Social Media

The average KSI fan in United States is 26.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Kansas, Texas.

Top brand affinities include FIFA Ultimate Team, FIFA World Cup, International education, with strongest over-indexing on FIFA Ultimate Team (100.96× the country average).

Demographically, the KSI audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KSI fan in United States is more male, around 26.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA Ultimate Team.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KSI profile in United States.

Audience size
1.8M
in United States
Gender
31.2%♀
68.8% male
Age
26.3
average years
Country rank
#15421
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KSI fans

31.2% are female, 68.8% are male, average age 26.3.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for KSI audience in United States
MetricValue
Female31.2%
Male68.8%
Average age26.3
Estimated audience size1,805,494
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the KSI audience in United States
Age bracketShare%
16-1960%
20-2920%
30-399%
40-497%
50+4%
Fig. 04

Worldwide distribution

34.5%

of the worldwide KSI audience comes from United States.

Worldwide audience distribution share by country for KSI
CountryShare
United States34.5%
United Kingdom21.7%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KSI audience in United States is strongest.

Fig. 05

Top regions by affinity

KSI fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K11.81×
02Missouri~40K1.49×
03New Jersey~40K0.94×
04Maryland~30K0.93×
05Nebraska~8K0.93×
06Georgia~50K0.92×
07California~200K0.91×
08Texas~100K0.91×
09Virginia~40K0.90×
10Florida~100K0.89×
11New York~90K0.89×
12North Dakota~3K0.89×
13Illinois~50K0.88×
14Oklahoma~20K0.87×
15Washington~30K0.86×
16North Carolina~50K0.85×
17Connecticut~20K0.85×
18Delaware~4K0.84×
19Michigan~40K0.83×
20Nevada~10K0.83×
21Indiana~30K0.82×
22Utah~10K0.82×
23Ohio~40K0.80×
24Massachusetts~30K0.80×
25Louisiana~20K0.80×
26Pennsylvania~50K0.79×
27Kentucky~20K0.79×
28Arizona~30K0.78×
29South Carolina~20K0.78×
30Alabama~20K0.76×
31Iowa~10K0.76×
32Tennessee~30K0.75×
33Minnesota~20K0.75×
34Mississippi~10K0.75×
35West Virginia~6K0.75×
36Arkansas~10K0.74×
37Washington, District of Columbia~4K0.73×
38South Dakota~3K0.73×
39Alaska~3K0.73×
40Oregon~10K0.72×
41Hawaii~6K0.72×
42Rhode Island~4K0.72×
43Colorado~20K0.70×
44New Mexico~6K0.70×
45New Hampshire~5K0.70×
46Wisconsin~20K0.67×
47Idaho~6K0.66×
48Maine~4K0.64×
49Montana~3K0.60×
50Vermont~2K0.59×
Fig. 06

Affinity by region

Affinity by region — KSI, United States
0.59×1.00×11.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KSI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KSI audience
#·InterestCategoryAffinity×
01FIFA Ultimate TeamGames100.96×
02Norwich City F.C.Sports39.58×
03SC FreiburgSports38.67×
04Crystal Palace F.C.Sports19.26×
05Kit HaringtonMovies & TV14.97×
06International educationBusiness & Career14.81×
07Borussia DortmundSports14.62×
08Ligue 1Sports12.89×
09EA SportsGames12.89×
10Inter MilanSports11.52×
11Paris Saint-GermainSports10.42×
12Tottenham Hotspur F.C.Sports9.00×
13Manchester City F.C.Sports5.38×
14Manchester United F.C.Sports4.62×
15Major League SoccerSports4.12×
16FIFA World CupSports3.85×
17TwitchGames3.37×
18Mobile gameGames3.32×
19Google DriveTechnology & Electronics2.68×
20TikTokInternet & Social Media2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KSI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KSI audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Risk AppetiteTHRILL1.35×
Social Media UsageJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KSI audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
DIY MentalityTHRILL0.74×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KSI have in United States?

KSI has an estimated audience of 1,805,494 people in United States, concentrated in California and Kansas.

02

What is the gender split and age of KSI fans?

31.2% of KSI fans are female, 68.8% are male, with an average age of 26.3 years.

03

Which brands do KSI fans like most?

KSI fans show strongest brand affinity for FIFA Ultimate Team (100.96×), FIFA World Cup (3.85×), and International education (14.81×) over the country average.

04

Where do KSI fans live in United States?

KSI fans in United States are most concentrated in California (reach ~200K), Kansas (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do KSI fans also like?

Beyond KSI itself, the audience over-indexes on FIFA World Cup (3.85×), International education (14.81×), Paris Saint-Germain (10.42×), and Kit Harington (14.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See KSI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KSI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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