Rascasse Audience Intelligence

verizon Target Market in United States

verizon has an estimated audience of 40.1M people in United States.

#3among Mobile phone operator in United States#61among brands in United States#34in Technology & Electronics

The average verizon fan in United States is 41.6 years old, balanced, and lives primarily in California.

By number of fans, verizon ranks #3 among the 171 objects in Mobile phone operator in United States — 279.2× the group median.

Its fans are 3.9 years older than the group average of 37.7.

Women make up 52.4% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 170 objects in Mobile phone operator, verizon fans stand out for their interest in Safelite AutoGlass, Yahoo! and Bored Panda.

Most fans live in California, New York, Florida.

Top affinities include Safelite AutoGlass, Yahoo!, Bored Panda, with strongest over-indexing on Safelite AutoGlass (5.26× the country average).

Demographically, the verizon audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

The typical verizon fan in United States is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Safelite AutoGlass.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
40.1M
in United States
Gender
52.4%♀
47.6% male
Age
41.6
average years
Country rank
#562
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of verizon

52.4% are female, 47.6% are male, average age 41.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for verizon audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.6
Estimated audience size40.1M
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the verizon audience in United States
Age bracketShare%
16-2417%
25-3417%
35-4420%
45-5420%
55+25%
Fig. 04

Worldwide distribution

86.8%

of the worldwide verizon audience comes from United States.

Worldwide audience distribution share by country for verizon
CountryShare
United States86.8%
China2.3%
Australia1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

verizon customers by region in United States
#RegionReachAffinity×
01Nebraska~300K1.49×
02North Dakota~100K1.47×
03South Dakota~100K1.31×
04Arizona~1M1.27×
05Virginia~1.5M1.25×
06New Jersey~1.5M1.23×
07Iowa~500K1.20×
08Montana~200K1.20×
09Alabama~700K1.19×
10Idaho~300K1.19×
11Delaware~100K1.18×
12Wyoming~80K1.14×
13New York~2.5M1.13×
14South Carolina~700K1.13×
15Michigan~1.5M1.12×
16New Mexico~300K1.12×
17North Carolina~1.5M1.10×
18Maryland~800K1.10×
19Rhode Island~100K1.09×
20Ohio~1.5M1.08×
21Tennessee~900K1.07×
22Georgia~1.5M1.06×
23Indiana~800K1.05×
24Arkansas~400K1.05×
25Pennsylvania~1.5M1.03×
26Louisiana~600K1.03×
27Minnesota~700K1.00×
28Colorado~700K0.99×
29Kansas~300K0.98×
30Oregon~500K0.91×
31Connecticut~400K0.91×
32Washington, District of Columbia~70K0.91×
33Nevada~400K0.90×
34Florida~2.5M0.89×
35Illinois~1.5M0.89×
36Kentucky~500K0.89×
37Massachusetts~700K0.87×
38New Hampshire~100K0.87×
39Wisconsin~600K0.86×
40Mississippi~300K0.85×
41Utah~300K0.84×
42Vermont~60K0.81×
43Missouri~600K0.80×
44Washington~700K0.79×
45Texas~2M0.77×
46California~3.5M0.76×
47Maine~100K0.74×
48Oklahoma~300K0.71×
49Hawaii~100K0.71×
50West Virginia~100K0.64×
Fig. 06

Affinity by region

Affinity by region — verizon, United States
0.64×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the verizon audience vs. the country average
#·InterestCategoryAffinity×
01Safelite AutoGlassCars & Mobility5.26×
02Yahoo!Internet & Social Media3.48×
03Bored PandaInternet & Social Media3.27×
04Hilton WorldwideTravel & Leisure2.89×
05Virtual realityTechnology & Electronics2.09×
06CBS NewsMovies & TV1.90×
07SubwayFood & Beverages1.77×
08Creative CommonsTechnology & Electronics1.77×
09GeneticsKids & Family1.73×
10LondonTravel & Leisure1.72×
11Pizza HutFood & Beverages1.71×
12T-MobileTechnology & Electronics1.70×
13Staples (Canada)Business & Career1.64×
14Wendy'sFood & Beverages1.59×
15UniversityBusiness & Career1.57×
16FoodieFood & Beverages1.57×
17GoogleInternet & Social Media1.56×
18DrawingHome & Garden1.52×
19Subscription business modelShopping1.52×
20RadioTechnology & Electronics1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the verizon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the verizon audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.55×
Convenience OrientationPREMIUM1.31×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the verizon audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mobile phone operator audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in verizon over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/verizon-11189” · Methodology