Rascasse Audience Intelligence

Digital marketing Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Digital marketing in United Arab Emirates — modelled from more than twelve digital signal sources. Digital marketing has an estimated audience of 2,037,341 people in United Arab Emirates.

#27among Field of study in United Arab Emirates
#251among Topic in United Arab Emirates
#57in Business & Career

The average Digital marketing fan in United Arab Emirates is 36.8 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Digital marketing profile in United Arab Emirates.

Audience size
2M
in United Arab Emirates
Gender
27.1%
72.9% male
Age
36.8
average years
Country rank
#340
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital marketing fans

27.1% are female, 72.9% are male, average age 36.8.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Digital marketing audience in United Arab Emirates
MetricValue
Female27.1%
Male72.9%
Average age36.8
Estimated audience size2,037,341
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Digital marketing audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2934%
30-3932%
40-4917%
50+7%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Digital marketing audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Digital marketing
CountryShare
United States14.6%
Brazil6.8%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital marketing audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Digital marketing fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~1.5M1.16×
02Emirate of Ajman~200K1.16×
03Emirate of Sharjah~500K1.08×
04Fujairah~50K1.04×
05Ras Al Khaimah~90K0.83×
06Emirate of Abu Dhabi~700K0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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