Rascasse Audience Intelligence

Digital marketing Audience in Portugal

A data profile of the people who buy, follow and care about Digital marketing in Portugal — modelled from more than twelve digital signal sources. Digital marketing has an estimated audience of 1,685,375 people in Portugal.

#40among Field of study in Portugal#420among Topic in Portugal#82in Business & Career

The average Digital marketing fan in Portugal is 44.7 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Digital marketing profile in Portugal.

Audience size
1.7M
in Portugal
Gender
54.2%♀
45.8% male
Age
44.7
average years
Country rank
#545
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital marketing fans

54.2% are female, 45.8% are male, average age 44.7.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Digital marketing audience in Portugal
MetricValue
Female54.2%
Male45.8%
Average age44.7
Estimated audience size1,685,375
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Digital marketing audience in Portugal
Age bracketShare%
16-197%
20-2916%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Digital marketing audience comes from Portugal.

Worldwide audience distribution share by country for Digital marketing
CountryShare
United States14.6%
Brazil6.8%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital marketing audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Digital marketing fans by region: top regions in Portugal
#RegionReachAffinity×
01Setúbal District~200K1.25×
02Lisbon District~600K1.14×
03Bragança District~20K1.11×
04Vila Real District~30K1.06×
05Beja District~30K1.06×
06Aveiro District~100K1.03×
07Porto District~400K1.00×
08Leiria District~90K1.00×
09Santarém District~80K1.00×
10Guarda District~20K0.99×
11Portalegre District~20K0.99×
12Faro District~100K0.98×
13Castelo Branco District~30K0.97×
14Évora District~30K0.97×
15Madeira~50K0.96×
16Braga District~200K0.95×
17Viseu District~60K0.95×
18Azores~40K0.95×
19Viana do Castelo District~40K0.95×
20Coimbra District~80K0.94×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Portugal

See Digital marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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