Rascasse Audience Intelligence

Loro Piana Target Market in United States

Loro Piana has an estimated audience of 2.4M people in United States.

#37among Luxury fashion in United States
#1390among brands in United States#578in Fashion & Accessoires

The average Loro Piana fan in United States is 42.1 years old, more female, and lives primarily in California.

By number of fans, Loro Piana ranks #37 among the 108 objects in Luxury fashion in United States — 1.8× the group median.

Its fans are 6.1 years older than the group average of 36.0.

Compared with the other 107 objects in Luxury fashion, Loro Piana fans stand out for their interest in Lily Allen, LibreOffice and Kodi (software).

Most fans live in California, New York, Florida.

Top affinities include Lily Allen, LibreOffice, Toteme, with strongest over-indexing on Lily Allen (45.98× the country average).

Demographically, the Loro Piana audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Loro Piana fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Lily Allen.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
62.9%♀
37.1% male
Age
42.1
average years
Country rank
#12732
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Loro Piana

62.9% are female, 37.1% are male, average age 42.1.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Loro Piana audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.1
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Loro Piana audience in United States
Age bracketShare%
16-2412%
25-3419%
35-4422%
45-5424%
55+22%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Loro Piana audience comes from United States.

Worldwide audience distribution share by country for Loro Piana
CountryShare
China18.5%
United States10.5%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Loro Piana customers by region in United States
#RegionReachAffinity×
01New York~500K3.77×
02Washington, District of Columbia~10K2.84×
03California~700K2.55×
04New Jersey~200K2.37×
05Massachusetts~100K2.25×
06Florida~300K1.97×
07Nevada~40K1.88×
08Connecticut~40K1.76×
09Illinois~100K1.44×
10Hawaii~10K1.42×
11Texas~200K1.37×
12Washington~70K1.31×
13Maryland~60K1.28×
14Virginia~70K1.23×
15Rhode Island~9K1.23×
16Arizona~60K1.20×
17Georgia~90K1.15×
18Colorado~40K1.10×
19Pennsylvania~90K1.01×
20Michigan~70K0.92×
21New Hampshire~8K0.91×
22Delaware~6K0.88×
23Vermont~4K0.86×
24Maine~8K0.85×
25Oregon~30K0.84×
26North Carolina~60K0.80×
27Alaska~4K0.71×
28Utah~20K0.70×
29Louisiana~20K0.68×
30Ohio~60K0.67×
31Tennessee~30K0.67×
32Minnesota~30K0.67×
33South Carolina~30K0.67×
34Indiana~30K0.65×
35New Mexico~10K0.65×
36Oklahoma~20K0.63×
37Kentucky~20K0.62×
38Missouri~30K0.61×
39Arkansas~10K0.61×
40West Virginia~8K0.60×
41North Dakota~3K0.60×
42Idaho~8K0.59×
43Wisconsin~20K0.58×
44Kansas~10K0.58×
45Montana~4K0.58×
46Nebraska~8K0.57×
47Mississippi~10K0.56×
48South Dakota~3K0.55×
49Alabama~20K0.54×
50Iowa~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Loro Piana, United States
0.53×1.00×3.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Loro Piana audience vs. the country average
#·InterestCategoryAffinity×
01Lily AllenMusic & Radio45.98×
02LibreOfficeTechnology & Electronics32.51×
03TotemeFashion & Accessoires28.22×
04Kodi (software)Technology & Electronics24.52×
05Brunello CucinelliFashion & Accessoires16.93×
06Dries van NotenFashion & Accessoires16.90×
07TelegramInternet & Social Media13.61×
08MonclerFashion & Accessoires12.96×
09Manolo BlahnikFashion & Accessoires11.46×
10JejudoTravel & Leisure10.73×
11MacKenzie-ChildsHome & Garden10.29×
12Safari (web browser)Technology & Electronics9.38×
13Chrome HearsBusiness & Career7.33×
14Tory BurchFashion & Accessoires6.91×
15Tom FordFashion & Accessoires6.16×
16DesignerHome & Garden4.19×
17QueensTravel & Leisure4.16×
18Home DesignHome & Garden3.93×
19ManhattanTravel & Leisure3.10×
20Macy'sShopping2.32×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Loro Piana audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Loro Piana audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.01×
Design AffinityPREMIUM1.90×
Early Adopter MentalityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Loro Piana audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Family OrientationCONSERVATISM0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Loro Piana over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/loro-piana-42378” · Methodology