A data profile of the people who buy, follow and care about Netflix in United Arab Emirates — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 1,467,576 people in United Arab Emirates.
The average Netflix fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include DVD, Blu-ray Disc, Bridgerton, with strongest over-indexing on DVD (1.63× the country average).
Demographically, the Netflix audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Netflix fan in United Arab Emirates is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for DVD.
The key figures that characterise the Netflix profile in United Arab Emirates.
32.0% are female, 68.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 35.2 |
| Estimated audience size | 1,467,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 37% | |
| 30-39 | 31% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Netflix audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~700K | 1.10× | |
| 02 | Ras Al Khaimah | ~80K | 1.05× | |
| 03 | Emirate of Sharjah | ~300K | 1.01× | |
| 04 | Emirate of Ajman | ~100K | 0.99× | |
| 05 | Fujairah | ~30K | 0.95× | |
| 06 | Dubai | ~1M | 0.91× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rebel Wilson | Movies & TV | 1.83× | ||
| 02 | Bridgerton | Movies & TV | 1.79× | ||
| 03 | Emily in Paris | Movies & TV | 1.79× | ||
| 04 | Landscapes | Music & Radio | 1.79× | ||
| 05 | Ginny And Georgia | Movies & TV | 1.79× | ||
| 06 | Ahn Hyo-seop | Movies & TV | 1.79× | ||
| 07 | Erin Moriarty | Movies & TV | 1.79× | ||
| 08 | The Glory | Movies & TV | 1.79× | ||
| 09 | Ester Expósito | Movies & TV | 1.79× | ||
| 10 | Awkwafina | Movies & TV | 1.79× | ||
| 11 | Ahn Bo-hyun | Movies & TV | 1.79× | ||
| 12 | Fauda | Movies & TV | 1.79× | ||
| 13 | Katherine Langford | Movies & TV | 1.79× | ||
| 14 | Emma Mackey | Movies & TV | 1.79× | ||
| 15 | The Queen's Gambit | Movies & TV | 1.79× | ||
| 16 | Warrior Nun | Movies & TV | 1.79× | ||
| 17 | Tanner Buchanan | Movies & TV | 1.79× | ||
| 18 | Blu-ray Disc | Technology & Electronics | 1.74× | ||
| 19 | DVD | Movies & TV | 1.63× | ||
| 20 | Amazon Prime Video | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.87× |
Netflix has an estimated audience of 1,467,576 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
32.0% of Netflix fans are female, 68.0% are male, with an average age of 35.2 years.
Netflix fans show strongest brand affinity for DVD (1.63×), Blu-ray Disc (1.74×), and Bridgerton (1.79×) over the country average.
Netflix fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Blu-ray Disc (1.74×), Bridgerton (1.79×), Amazon Prime Video (1.54×), and Emily in Paris (1.79×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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