Rascasse Audience Intelligence

Banco Popular Target Market in United States

Banco Popular has an estimated audience of 138K people in United States.

#117among Bank in United States
#7949among brands in United States#4348in Business & Career

The average Banco Popular fan in United States is 32.5 years old, balanced, and lives primarily in Florida.

Its fans are 8.0 years younger than the group average of 40.5.

Women make up 46.4% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 612 objects in Bank, Banco Popular fans stand out for their interest in International Association for the Study of Pain, Boyner and Z-Ro.

Most fans live in Florida, New York, New Jersey.

Top affinities include International Association for the Study of Pain, Boyner, Z-Ro, with strongest over-indexing on International Association for the Study of Pain (747.12× the country average).

Demographically, the Banco Popular audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

The typical Banco Popular fan in United States is balanced, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for International Association for the Study of Pain.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
138K
in United States
Gender
46.4%♀
53.6% male
Age
32.5
average years
Country rank
#72345
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Banco Popular

46.4% are female, 53.6% are male, average age 32.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Banco Popular audience in United States
MetricValue
Female46.4%
Male53.6%
Average age32.5
Estimated audience size138K
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Banco Popular audience in United States
Age bracketShare%
16-2436%
25-3427%
35-4417%
45-5412%
55+8%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Banco Popular audience comes from United States.

Worldwide audience distribution share by country for Banco Popular
CountryShare
Puerto Rico31.5%
Colombia26.0%
Dominican Republic24.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Banco Popular customers by region in United States
#RegionReachAffinity×
01New York~50K6.33×
02Florida~60K6.26×
03New Jersey~20K4.32×
04Washington, District of Columbia<1K2.05×
05Connecticut~3K1.87×
06Massachusetts~5K1.66×
07Rhode Island<1K1.51×
08Pennsylvania~8K1.41×
09Georgia~6K1.34×
10Virginia~4K1.26×
11Maryland~3K1.20×
12North Carolina~5K1.08×
13Alaska<1K1.00×
14Texas~9K0.96×
15Delaware<1K0.96×
16South Carolina~2K0.86×
17Vermont<1K0.85×
18Illinois~4K0.84×
19North Dakota<1K0.84×
20New Hampshire<1K0.83×
21South Dakota<1K0.83×
22Montana<1K0.82×
23West Virginia<1K0.76×
24Maine<1K0.76×
25Hawaii<1K0.74×
26Idaho<1K0.73×
27Mississippi<1K0.70×
28Kansas<1K0.70×
29New Mexico<1K0.70×
30Nebraska<1K0.70×
31Ohio~3K0.69×
32Arkansas<1K0.69×
33Louisiana~1K0.67×
34Nevada<1K0.67×
35Wisconsin~2K0.66×
36Colorado~2K0.66×
37Tennessee~2K0.64×
38Minnesota~2K0.64×
39Iowa<1K0.64×
40Utah<1K0.63×
41Arizona~2K0.62×
42Kentucky~1K0.62×
43Oklahoma~1K0.62×
44Alabama~1K0.61×
45Oregon~1K0.59×
46Indiana~2K0.58×
47Missouri~1K0.57×
48Washington~2K0.52×
49California~8K0.50×
50Michigan~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Banco Popular, United States
0.48×1.00×6.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Banco Popular audience vs. the country average
#·InterestCategoryAffinity×
01International Association for the Study of PainBusiness & Career747.12×
02BoynerShopping381.00×
03Z-RoMusic & Radio313.91×
04IED TorinoBusiness & Career266.46×
05Online walletTechnology & Electronics206.56×
06Fusion Energy DrinkFood & Beverages201.22×
07The Next Three DaysMovies & TV196.25×
08WeatherBugInternet & Social Media161.64×
09Frank GehryArts & Culture137.81×
10NUVO Dance ConventionEvent106.74×
11Director (band)Music & Radio93.74×
12Camila CabelloMusic & Radio87.28×
13Vanilla IceMusic & Radio82.96×
14The Mechanic (2011 film)Movies & TV75.35×
15Dropkick MurphysMusic & Radio51.79×
16AventuraMusic & Radio42.87×
17MoneyGramBusiness & Career28.66×
18Post-punkMusic & Radio18.64×
19GameStopGames13.27×
20CraigslistShopping8.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Banco Popular audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Banco Popular audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.31×
Healthy LifestyleBALANCE2.79×
TravellingTHRILL2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Banco Popular audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
CreativityOPEN0.70×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Banco Popular over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/banco-popular-95763” · Methodology