A data profile of the people who buy, follow and care about El Día (La Plata) in Argentina — modelled from more than twelve digital signal sources. El Día (La Plata) has an estimated audience of 3,505,470 people in Argentina.
El Día (La Plata) has an estimated audience of 3,505,470 people in Argentina. 58.6% are female, 41.4% are male, average age 43.1. Top brand affinities: Paris Saint-Germain, Atlético Madrid, Credit (finance), Virtual reality, Madonna.
Top brand affinities include Paris Saint-Germain, Atlético Madrid, Credit (finance), with strongest over-indexing on Paris Saint-Germain (1.53× the country average).
Demographically, the El Día (La Plata) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Tradition.
The typical El Día (La Plata) fan in Argentina is more female, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the El Día (La Plata) profile in Argentina.
58.6% are female, 41.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.1 |
| Estimated audience size | 3,505,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide El Día (La Plata) audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 94.5% |
| United States | 1.6% |
| Brazil | 1.2% |
The strongest cross-interests of the El Día (La Plata) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.28× | ||
| 02 | Frozen food | Food & Beverages | 2.09× | ||
| 03 | Medicinal plants | Health | 2.00× | ||
| 04 | Handball | Sports | 1.99× | ||
| 05 | Madonna | Music & Radio | 1.98× | ||
| 06 | Chess | Sports | 1.96× | ||
| 07 | CNN | Movies & TV | 1.94× | ||
| 08 | Virtual reality | Technology & Electronics | 1.85× | ||
| 09 | Baking powder | Food & Beverages | 1.76× | ||
| 10 | Rail transport | Travel & Leisure | 1.74× | ||
| 11 | Street food | Food & Beverages | 1.71× | ||
| 12 | Internet service provider | Technology & Electronics | 1.69× | ||
| 13 | Credit (finance) | Business & Career | 1.68× | ||
| 14 | Biotechnology | Business & Career | 1.62× | ||
| 15 | Fasting | Health | 1.62× | ||
| 16 | Celta de Vigo | Sports | 1.61× | ||
| 17 | Public transport | Cars & Mobility | 1.57× | ||
| 18 | Sevilla FC | Sports | 1.57× | ||
| 19 | Atlético Madrid | Sports | 1.54× | ||
| 20 | Paris Saint-Germain | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.36× | |
| Tradition | CONSERVATISM | 1.27× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for El Día (La Plata). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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