Rascasse Audience Intelligence

House of the Dragon Viewer Demographics in United States

House of the Dragon has an estimated audience of 15M people in United States.

#20among TV series in United States
#33among movies & series in United States#150in Movies & TV

The average House of the Dragon fan in United States is 33.4 years old, balanced, and lives primarily in California.

By number of fans, House of the Dragon ranks #20 among the 4358 objects in TV series in United States — 1.6× the group median.

Its fans are 5.5 years younger than the group average of 38.9.

Women make up 52.6% of the fan base, 3.2 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, House of the Dragon fans stand out for their interest in International education, 24 (TV series) and House of Cards (U.S. TV series).

Interest is seasonal: June, August and September account for 45% of the year's searches, April is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include International education, 24 (TV series), House of Cards (U.S. TV series), with strongest over-indexing on International education (20.76× the country average).

Demographically, the House of the Dragon audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

The typical House of the Dragon fan in United States is balanced, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
15M
in United States
Gender
52.6%♀
47.4% male
Age
33.4
average years
Country rank
#2364
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of House of the Dragon viewers

52.6% are female, 47.4% are male, average age 33.4.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for House of the Dragon audience in United States
MetricValue
Female52.6%
Male47.4%
Average age33.4
Estimated audience size15M
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the House of the Dragon audience in United States
Age bracketShare%
16-2435%
25-3424%
35-4418%
45-5414%
55+9%
Fig. 04

Worldwide distribution

27.8%

of the worldwide House of the Dragon audience comes from United States.

Worldwide audience distribution share by country for House of the Dragon
CountryShare
United States27.8%
Germany11.3%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

House of the Dragon fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.16×
02Massachusetts~400K1.15×
03Washington, District of Columbia~30K1.13×
04Texas~1M1.11×
05New Jersey~500K1.09×
06Washington~400K1.09×
07Oklahoma~200K1.09×
08Rhode Island~50K1.08×
09Arizona~400K1.06×
10Maryland~300K1.06×
11Louisiana~200K1.06×
12Oregon~200K1.06×
13Virginia~400K1.05×
14Minnesota~300K1.05×
15Kentucky~200K1.05×
16Colorado~300K1.04×
17Connecticut~200K1.04×
18New Hampshire~60K1.04×
19Pennsylvania~600K1.03×
20Maine~60K1.03×
21California~2M1.02×
22Illinois~600K1.02×
23Arkansas~100K1.02×
24Florida~1M1.01×
25Alaska~30K1.01×
26Tennessee~300K1.00×
27Missouri~300K1.00×
28Delaware~40K1.00×
29Georgia~500K0.99×
30Alabama~200K0.99×
31Kansas~100K0.99×
32North Carolina~500K0.98×
33Nevada~100K0.98×
34Montana~50K0.98×
35Michigan~400K0.97×
36Wisconsin~300K0.96×
37West Virginia~80K0.96×
38Mississippi~100K0.95×
39Indiana~300K0.93×
40South Carolina~200K0.93×
41Utah~100K0.93×
42New Mexico~90K0.93×
43Hawaii~60K0.93×
44Ohio~500K0.92×
45Idaho~70K0.91×
46Iowa~100K0.90×
47Nebraska~80K0.90×
48North Dakota~30K0.89×
49Vermont~30K0.89×
50South Dakota~30K0.88×
Fig. 06

Affinity by region

Affinity by region — House of the Dragon, United States
0.88×1.00×1.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the House of the Dragon audience vs. the country average
#·InterestCategoryAffinity×
01International educationBusiness & Career20.76×
0224 (TV series)Movies & TV17.85×
03House of Cards (U.S. TV series)Movies & TV16.28×
04Fantastic Beasts and Where to Find ThemPets & Animals15.42×
05Buckingham PalaceTravel & Leisure11.04×
06Game of ThronesMovies & TV10.35×
07Hannibal (TV series)Movies & TV10.31×
08Desperate HousewivesMovies & TV9.62×
09Sherlock (TV series)Movies & TV9.51×
10Kit HaringtonMovies & TV8.43×
11Scarface (1983 film)Movies & TV7.14×
12Disneyland ParisTravel & Leisure6.60×
13Breaking BadMovies & TV6.03×
14Graphic novelLiterature5.15×
15Psychological thrillerLiterature4.13×
16DC ComicsLiterature3.67×
17Anne HathawayMovies & TV3.62×
18HBO MAXMovies & TV3.34×
19Millie Bobby BrownMovies & TV3.13×
20FIFA World CupSports1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the House of the Dragon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the House of the Dragon audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
Pet OwnershipJOY1.45×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the House of the Dragon audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Quality AwarenessPREMIUM0.85×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in House of the Dragon over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/house-of-the-dragon-10004219” · Methodology