A data profile of the people who buy, follow and care about La Capital in Argentina — modelled from more than twelve digital signal sources. La Capital has an estimated audience of 4,091,477 people in Argentina.
La Capital has an estimated audience of 4,091,477 people in Argentina. 57.6% are female, 42.4% are male, average age 41.1. Top brand affinities: Atlético Madrid, Rail transport, Anne Hathaway, Virtual reality, San Jose Earthquakes.
Top brand affinities include Atlético Madrid, Rail transport, Anne Hathaway, with strongest over-indexing on Atlético Madrid (1.55× the country average).
Demographically, the La Capital audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical La Capital fan in Argentina is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlético Madrid.
The key figures that characterise the La Capital profile in Argentina.
57.6% are female, 42.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.1 |
| Estimated audience size | 4,091,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide La Capital audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 65.9% |
| Mexico | 13.1% |
| United States | 10.3% |
The strongest cross-interests of the La Capital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Jose Earthquakes | Sports | 7.14× | ||
| 02 | Houston Dynamo | Sports | 5.42× | ||
| 03 | Nobel Peace Prize | Politics & Society | 2.26× | ||
| 04 | Laundry detergent | Home & Garden | 2.24× | ||
| 05 | Jessica Alba | Movies & TV | 2.20× | ||
| 06 | Flea market | Home & Garden | 2.18× | ||
| 07 | Rail transport | Travel & Leisure | 1.89× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.88× | ||
| 09 | Sevilla FC | Sports | 1.83× | ||
| 10 | Outlet store | Shopping | 1.82× | ||
| 11 | Air France | Travel & Leisure | 1.73× | ||
| 12 | Sandra Bullock | Movies & TV | 1.70× | ||
| 13 | Anne Hathaway | Movies & TV | 1.69× | ||
| 14 | Virtual reality | Technology & Electronics | 1.68× | ||
| 15 | Meryl Streep | Movies & TV | 1.66× | ||
| 16 | George Clooney | Movies & TV | 1.62× | ||
| 17 | Phil Collins | Music & Radio | 1.59× | ||
| 18 | Atlético Madrid | Sports | 1.55× | ||
| 19 | Fertilizer | Home & Garden | 1.54× | ||
| 20 | Mark Wahlberg | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.37× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Pet Ownership | JOY | 0.74× | |
| Risk Appetite | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for La Capital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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