A data profile of the people who buy, follow and care about Peru in Argentina — modelled from more than twelve digital signal sources. Peru has an estimated audience of 2,659,434 people in Argentina.
Peru has an estimated audience of 2,659,434 people in Argentina. 57.4% are female, 42.6% are male, average age 37.7. Top brand affinities: Sevilla FC, Jessica Alba, Breakfast television, Rotten Tomatoes, Endangered species.
Top brand affinities include Sevilla FC, Jessica Alba, Breakfast television, with strongest over-indexing on Sevilla FC (1.56× the country average).
Demographically, the Peru audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Peru fan in Argentina is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Sevilla FC.
The key figures that characterise the Peru profile in Argentina.
57.4% are female, 42.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.7 |
| Estimated audience size | 2,659,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Peru audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.6% |
| Mexico | 11.3% |
| Spain | 8.1% |
The strongest cross-interests of the Peru audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Right of self-defense | Politics & Society | 1.81× | ||
| 02 | God in Islam | Politics & Society | 1.74× | ||
| 03 | Buffy the Vampire Slayer | Movies & TV | 1.72× | ||
| 04 | Rotten Tomatoes | Movies & TV | 1.63× | ||
| 05 | Breakfast television | Movies & TV | 1.62× | ||
| 06 | Holiday Inn Express | Travel & Leisure | 1.60× | ||
| 07 | Crowdsourcing | Business & Career | 1.60× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 09 | Sevilla FC | Sports | 1.56× | ||
| 10 | Endangered species | Pets & Animals | 1.56× | ||
| 11 | CA Osasuna | Sports | 1.56× | ||
| 12 | Montpellier HSC | Sports | 1.56× | ||
| 13 | Deutsche Welle | Music & Radio | 1.55× | ||
| 14 | Colorado Rapids | Sports | 1.55× | ||
| 15 | Jessica Alba | Movies & TV | 1.54× | ||
| 16 | Dolly Parton | Music & Radio | 1.52× | ||
| 17 | Humanoid robot | Technology & Electronics | 1.52× | ||
| 18 | Colorado Rockies | Sports | 1.52× | ||
| 19 | Secret society | Politics & Society | 1.52× | ||
| 20 | Encyclopedia | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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