A data profile of the people who buy, follow and care about Portugal in Argentina — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 1,453,345 people in Argentina.
Portugal has an estimated audience of 1,453,345 people in Argentina. 64.6% are female, 35.4% are male, average age 38.0. Top brand affinities: Non-alcoholic beverage, Judaism, Jessica Alba, Breakfast television, Real Sociedad.
Top brand affinities include Non-alcoholic beverage, Judaism, Jessica Alba, with strongest over-indexing on Non-alcoholic beverage (1.59× the country average).
Demographically, the Portugal audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Portugal fan in Argentina is more female, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Portugal profile in Argentina.
64.6% are female, 35.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 38.0 |
| Estimated audience size | 1,453,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Portugal audience comes from Argentina.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertility awareness | Health | 1.97× | ||
| 02 | Atlanta Braves | Sports | 1.65× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 04 | Detroit Tigers | Sports | 1.58× | ||
| 05 | Kansas City Royals | Sports | 1.58× | ||
| 06 | Pittsburgh Pirates | Sports | 1.57× | ||
| 07 | Milwaukee Brewers | Sports | 1.56× | ||
| 08 | Chewing gum | Food & Beverages | 1.55× | ||
| 09 | Monopoly (game) | Games | 1.55× | ||
| 10 | Breakfast television | Movies & TV | 1.54× | ||
| 11 | Vancouver Whitecaps FC | Sports | 1.53× | ||
| 12 | Philadelphia Union | Sports | 1.52× | ||
| 13 | Udinese Calcio | Sports | 1.52× | ||
| 14 | Buffy the Vampire Slayer | Movies & TV | 1.52× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 16 | Judaism | Politics & Society | 1.51× | ||
| 17 | Jessica Alba | Movies & TV | 1.51× | ||
| 18 | Deportivo Alavés | Sports | 1.51× | ||
| 19 | Real Sociedad | Sports | 1.50× | ||
| 20 | Holiday Inn Express | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Career Orientation | POWER | 0.74× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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