A data profile of the people who buy, follow and care about Portuguese language in Argentina — modelled from more than twelve digital signal sources. Portuguese language has an estimated audience of 1,559,692 people in Argentina.
Portuguese language has an estimated audience of 1,559,692 people in Argentina. 57.4% are female, 42.6% are male, average age 39.2. Top brand affinities: Henry Cavill, Virtual reality, Judaism, Sevilla FC, Non-alcoholic beverage.
Top brand affinities include Henry Cavill, Virtual reality, Judaism, with strongest over-indexing on Henry Cavill (1.57× the country average).
Demographically, the Portuguese language audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Portuguese language fan in Argentina is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Henry Cavill.
The key figures that characterise the Portuguese language profile in Argentina.
57.4% are female, 42.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.2 |
| Estimated audience size | 1,559,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Portuguese language audience comes from Argentina.
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
The strongest cross-interests of the Portuguese language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Welle | Music & Radio | 1.96× | ||
| 02 | Jessica Alba | Movies & TV | 1.83× | ||
| 03 | Breakfast television | Movies & TV | 1.81× | ||
| 04 | Endangered species | Pets & Animals | 1.70× | ||
| 05 | Judaism | Politics & Society | 1.66× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 07 | Rotten Tomatoes | Movies & TV | 1.64× | ||
| 08 | Virtual reality | Technology & Electronics | 1.62× | ||
| 09 | Sevilla FC | Sports | 1.62× | ||
| 10 | Henry Cavill | Movies & TV | 1.57× | ||
| 11 | Video rental shop | Movies & TV | 1.57× | ||
| 12 | NASCAR | Sports | 1.56× | ||
| 13 | WWE | Sports | 1.54× | ||
| 14 | Nobel Peace Prize | Politics & Society | 1.54× | ||
| 15 | FedEx | Business & Career | 1.53× | ||
| 16 | Babbel | Business & Career | 1.53× | ||
| 17 | Deportivo Alavés | Sports | 1.53× | ||
| 18 | Herbalism | Health | 1.52× | ||
| 19 | BBC | Movies & TV | 1.52× | ||
| 20 | CNN | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Spirituality | BALANCE | 1.29× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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