A data profile of the people who buy, follow and care about Tennis in Austria — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 954,072 people in Austria.
The average Tennis fan in Austria is 41.3 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Jannik Sinner, Novak Djokovic, Carlos Alcaraz, with strongest over-indexing on Jannik Sinner (1.78× the country average).
Demographically, the Tennis audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tennis fan in Austria is more male, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Tennis profile in Austria.
43.9% are female, 56.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.3 |
| Estimated audience size | 954,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Tennis audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~40K | 1.18× | |
| 02 | Tyrol | ~80K | 1.16× | |
| 03 | Carinthia (state) | ~60K | 1.13× | |
| 04 | Styria | ~100K | 1.03× | |
| 05 | Vienna | ~200K | 1.02× | |
| 06 | Lower Austria | ~100K | 0.91× | |
| 07 | Salzburg | ~60K | 0.91× | |
| 08 | Burgenland | ~20K | 0.86× | |
| 09 | Upper Austria | ~100K | 0.80× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dominic Thiem | Sports | 2.38× | ||
| 02 | Roland Garros | Sports | 2.20× | ||
| 03 | Australian Open | Sports | 2.17× | ||
| 04 | Steffi Graf | Sports | 2.16× | ||
| 05 | Tennis ball | Sports | 2.12× | ||
| 06 | Alexander Zverev | Sports | 2.11× | ||
| 07 | Novak Djokovic | Sports | 2.06× | ||
| 08 | The Championships, Wimbledon | Sports | 2.05× | ||
| 09 | Racket (sports equipment) | Sports | 2.04× | ||
| 10 | Boris Becker | Sports | 2.01× | ||
| 11 | Davis Cup | Sports | 2.00× | ||
| 12 | Laver Cup | Sports | 1.99× | ||
| 13 | US Open (tennis) | Sports | 1.93× | ||
| 14 | Carlos Alcaraz | Sports | 1.89× | ||
| 15 | Večernje novosti | News | 1.84× | ||
| 16 | Jannik Sinner | Sports | 1.78× | ||
| 17 | B.o.B | Music & Radio | 1.75× | ||
| 18 | Stefanos Tsitsipas | Sports | 1.74× | ||
| 19 | Aryna Sabalenka | Sports | 1.68× | ||
| 20 | Semi-detached | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Mindfulness | BALANCE | 1.09× | |
| Urban Lifestyle | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Social Media Usage | JOY | 0.86× |
Tennis has an estimated audience of 954,072 people in Austria, concentrated in Vienna and Lower Austria.
43.9% of Tennis fans are female, 56.1% are male, with an average age of 41.3 years.
Tennis fans show strongest brand affinity for Jannik Sinner (1.78×), Novak Djokovic (2.06×), and Carlos Alcaraz (1.89×) over the country average.
Tennis fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Novak Djokovic (2.06×), Carlos Alcaraz (1.89×), Alexander Zverev (2.11×), and The Championships, Wimbledon (2.05×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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