A data profile of the people who buy, follow and care about Bonds (clothing) in Australia — modelled from more than twelve digital signal sources. Bonds (clothing) has an estimated audience of 1,945,202 people in Australia.
Bonds (clothing) has an estimated audience of 1,945,202 people in Australia. 73.7% are female, 26.3% are male, average age 37.4. Top brand affinities: IKEA, Aldi, Discount stores, Huggies, Child care.
Top brand affinities include IKEA, Aldi, Discount stores, with strongest over-indexing on IKEA (1.71× the country average).
Demographically, the Bonds (clothing) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Bonds (clothing) fan in Australia is more female, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
The key figures that characterise the Bonds (clothing) profile in Australia.
73.7% are female, 26.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 37.4 |
| Estimated audience size | 1,945,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 33% | |
| 30-39 | 26% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Bonds (clothing) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 25.5% |
| United States | 19.8% |
| Japan | 7.9% |
The strongest cross-interests of the Bonds (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huggies | Kids & Family | 3.75× | ||
| 02 | Sustainable products | Politics & Society | 2.38× | ||
| 03 | Blanket | Home & Garden | 2.08× | ||
| 04 | Sun tanning | Beauty & Wellness | 2.04× | ||
| 05 | Discount stores | Shopping | 2.00× | ||
| 06 | Child care | Kids & Family | 1.95× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.92× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.92× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 1.90× | ||
| 10 | Cruelty-free | Beauty & Wellness | 1.88× | ||
| 11 | H&M | Shopping | 1.81× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 13 | IKEA | Home & Garden | 1.71× | ||
| 14 | Department store | Shopping | 1.67× | ||
| 15 | Sephora | Shopping | 1.65× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | Local news | News | 1.60× | ||
| 18 | ASICS | Fashion & Accessoires | 1.59× | ||
| 19 | Hair care | Beauty & Wellness | 1.56× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Extroversion | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Travelling | THRILL | 0.84× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bonds (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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