A data profile of the people who buy, follow and care about Cairn in Australia — modelled from more than twelve digital signal sources. Cairn has an estimated audience of 2,619,494 people in Australia.
Cairn has an estimated audience of 2,619,494 people in Australia. 51.9% are female, 48.1% are male, average age 46.1.
The key figures that characterise the Cairn profile in Australia.
51.9% are female, 48.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 46.1 |
| Estimated audience size | 2,619,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 41% |
of the worldwide Cairn audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 36.7% |
| France | 13.0% |
| United States | 7.2% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cairn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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