Rascasse Audience Intelligence

Cairn Audience in United States

A data profile of the people who buy, follow and care about Cairn in United States — modelled from more than twelve digital signal sources. Cairn has an estimated audience of 516,025 people in United States.

#1159among Website / Newspaper / Magazine in United States#366in Internet & Social Media

The average Cairn fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Renewable energy, Sustainable energy, Airbnb, with strongest over-indexing on Renewable energy (6.22× the country average).

Demographically, the Cairn audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cairn fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cairn profile in United States.

Audience size
516K
in United States
Gender
64.7%♀
35.3% male
Age
36.9
average years
Country rank
#35969
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Cairn

64.7% are female, 35.3% are male, average age 36.9.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Cairn audience in United States
MetricValue
Female64.7%
Male35.3%
Average age36.9
Estimated audience size516,025
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Cairn audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3923%
40-4921%
50+12%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Cairn audience comes from United States.

Worldwide audience distribution share by country for Cairn
CountryShare
Australia36.7%
France13.0%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cairn audience in United States is strongest.

Fig. 05

Top regions by affinity

Cairn fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.04×
02Washington~20K1.55×
03Hawaii~3K1.49×
04Colorado~10K1.41×
05Utah~6K1.39×
06Maine~2K1.38×
07Washington, District of Columbia~2K1.37×
08Oregon~8K1.34×
09Alaska~1K1.33×
10New Hampshire~3K1.30×
11Montana~2K1.28×
12Massachusetts~10K1.21×
13Idaho~3K1.13×
14California~60K1.11×
15Minnesota~8K1.09×
16Connecticut~5K1.03×
17Rhode Island~2K1.00×
18New York~30K0.98×
19Pennsylvania~20K0.97×
20Virginia~10K0.97×
21Wisconsin~7K0.94×
22Kansas~4K0.92×
23New Mexico~2K0.92×
24Arizona~9K0.90×
25South Dakota~1K0.90×
26Missouri~7K0.89×
27Maryland~8K0.88×
28North Carolina~10K0.87×
29Iowa~4K0.86×
30Illinois~10K0.85×
31Michigan~10K0.85×
32Oklahoma~5K0.85×
33Nebraska~2K0.85×
34North Dakota<1K0.85×
35Delaware~1K0.84×
36New Jersey~10K0.83×
37West Virginia~2K0.83×
38Indiana~7K0.81×
39Kentucky~5K0.81×
40Nevada~4K0.81×
41Arkansas~3K0.81×
42Tennessee~8K0.80×
43Ohio~10K0.79×
44Florida~30K0.76×
45Georgia~10K0.76×
46South Carolina~6K0.76×
47Texas~30K0.75×
48Alabama~5K0.70×
49Louisiana~4K0.66×
50Mississippi~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Cairn, United States
0.63×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cairn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cairn audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden6.43×
02Renewable energyBusiness & Career6.22×
03HostelTravel & Leisure6.08×
04The North FaceFashion & Accessoires5.04×
05PatagoniaFashion & Accessoires3.98×
06Weather forecastingHome & Garden3.87×
07Backpacking (travel)Travel & Leisure3.85×
08Non-alcoholic beverageFood & Beverages3.54×
09QVCMovies & TV3.25×
10FedExBusiness & Career3.06×
11AirbnbTravel & Leisure2.74×
12Solar energyHome & Garden2.36×
13Discount storesShopping2.17×
14Mortgage loansBusiness & Career2.15×
15Trader Joe'sShopping2.02×
16Organic foodFood & Beverages2.02×
17IKEAHome & Garden1.97×
18PinterestInternet & Social Media1.90×
19CampingTravel & Leisure1.63×
20Nonprofit organizationPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cairn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cairn audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.47×
Convenience OrientationPREMIUM2.28×
Family OrientationCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cairn audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.52×
Need for SecurityCONSERVATISM0.68×
IndulgenceJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cairn have in United States?

Cairn has an estimated audience of 516,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cairn fans?

64.7% of Cairn fans are female, 35.3% are male, with an average age of 36.9 years.

03

Which brands do Cairn fans like most?

Cairn fans show strongest brand affinity for Renewable energy (6.22×), Sustainable energy (6.43×), and Airbnb (2.74×) over the country average.

04

Where do Cairn fans live in United States?

Cairn fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cairn fans also like?

Beyond Cairn itself, the audience over-indexes on Sustainable energy (6.43×), Airbnb (2.74×), FedEx (3.06×), and Pinterest (1.9×) compared to the United States average.

Appendix

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See Cairn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cairn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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