Rascasse Audience Intelligence

Carlos Alcaraz Audience in Australia

A data profile of the people who buy, follow and care about Carlos Alcaraz in Australia — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 2,130,171 people in Australia.

#4among Tennis in Australia
#19among Person in Australia
#75in Sports

Carlos Alcaraz has an estimated audience of 2,130,171 people in Australia. 35.9% are female, 64.1% are male, average age 42.3. Top brand affinities: Novak Djokovic, US Open (tennis), Thingiverse, Joel Embiid, Women's Tennis Association.

Top brand affinities include Novak Djokovic, US Open (tennis), Thingiverse, with strongest over-indexing on Novak Djokovic (14.34× the country average).

Demographically, the Carlos Alcaraz audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Indulgence.

The typical Carlos Alcaraz fan in Australia is more male, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Novak Djokovic.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Carlos Alcaraz profile in Australia.

Audience size
2.1M
in Australia
Gender
35.9%
64.1% male
Age
42.3
average years
Country rank
#1315
Person in Australia
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carlos Alcaraz fans

35.9% are female, 64.1% are male, average age 42.3.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Carlos Alcaraz audience in Australia
MetricValue
Female35.9%
Male64.1%
Average age42.3
Estimated audience size2,130,171
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Carlos Alcaraz audience in Australia
Age bracketShare%
16-1917%
20-2917%
30-3916%
40-4917%
50+33%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Carlos Alcaraz audience comes from Australia.

Worldwide audience distribution share by country for Carlos Alcaraz
CountryShare
Spain27.0%
Italy18.9%
United States9.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carlos Alcaraz audience
#·InterestCategoryAffinity×
01Joel EmbiidSports20.21×
02Scottie PippenSports18.11×
03ThingiverseArts & Culture14.75×
04Novak DjokovicSports14.34×
05Rafael NadalSports12.17×
06Andy MurraySports11.26×
07Women's Tennis AssociationSports10.60×
08US Open (tennis)Sports9.16×
09Serena WilliamsSports8.49×
10Alexander ZverevSports8.31×
11Roger FedererSports7.97×
12TaiwanTravel & Leisure5.35×
13The Championships, WimbledonSports5.29×
14Davis CupSports4.13×
15Australian OpenSports3.81×
16AnthropologyBusiness & Career2.45×
17Manchester United F.C.Sports2.19×
18PGA TourSports2.18×
19FIFA World CupSports2.11×
20WikipediaInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carlos Alcaraz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carlos Alcaraz audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.22×
IndulgenceJOY1.21×
Risk AppetiteTHRILL1.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carlos Alcaraz audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
TraditionCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.72×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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