A data profile of the people who buy, follow and care about Carlos Alcaraz in Australia — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 2,130,171 people in Australia.
Carlos Alcaraz has an estimated audience of 2,130,171 people in Australia. 35.9% are female, 64.1% are male, average age 42.3. Top brand affinities: Novak Djokovic, US Open (tennis), Thingiverse, Joel Embiid, Women's Tennis Association.
Top brand affinities include Novak Djokovic, US Open (tennis), Thingiverse, with strongest over-indexing on Novak Djokovic (14.34× the country average).
Demographically, the Carlos Alcaraz audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Carlos Alcaraz fan in Australia is more male, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Novak Djokovic.
The key figures that characterise the Carlos Alcaraz profile in Australia.
35.9% are female, 64.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 42.3 |
| Estimated audience size | 2,130,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 33% |
of the worldwide Carlos Alcaraz audience comes from Australia.
| Country | Share |
|---|---|
| Spain | 27.0% |
| Italy | 18.9% |
| United States | 9.3% |
The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joel Embiid | Sports | 20.21× | ||
| 02 | Scottie Pippen | Sports | 18.11× | ||
| 03 | Thingiverse | Arts & Culture | 14.75× | ||
| 04 | Novak Djokovic | Sports | 14.34× | ||
| 05 | Rafael Nadal | Sports | 12.17× | ||
| 06 | Andy Murray | Sports | 11.26× | ||
| 07 | Women's Tennis Association | Sports | 10.60× | ||
| 08 | US Open (tennis) | Sports | 9.16× | ||
| 09 | Serena Williams | Sports | 8.49× | ||
| 10 | Alexander Zverev | Sports | 8.31× | ||
| 11 | Roger Federer | Sports | 7.97× | ||
| 12 | Taiwan | Travel & Leisure | 5.35× | ||
| 13 | The Championships, Wimbledon | Sports | 5.29× | ||
| 14 | Davis Cup | Sports | 4.13× | ||
| 15 | Australian Open | Sports | 3.81× | ||
| 16 | Anthropology | Business & Career | 2.45× | ||
| 17 | Manchester United F.C. | Sports | 2.19× | ||
| 18 | PGA Tour | Sports | 2.18× | ||
| 19 | FIFA World Cup | Sports | 2.11× | ||
| 20 | Wikipedia | Internet & Social Media | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.22× | |
| Indulgence | JOY | 1.21× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Tradition | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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