A data profile of the people who buy, follow and care about Daily Mail in Australia — modelled from more than twelve digital signal sources. Daily Mail has an estimated audience of 5,107,051 people in Australia.
The average Daily Mail fan in Australia is 41.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Daily Mail profile in Australia.
58.9% are female, 41.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.0 |
| Estimated audience size | 5,107,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Daily Mail audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 15.0% |
| Australia | 6.6% |
Where the Daily Mail audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2.5M | 1.30× | |
| 02 | Australian Capital Territory | ~100K | 1.13× | |
| 03 | Western Australia | ~600K | 1.07× | |
| 04 | Queensland | ~1M | 0.97× | |
| 05 | Tasmania | ~100K | 0.92× | |
| 06 | Victoria | ~1.5M | 0.91× | |
| 07 | South Australia | ~400K | 0.89× | |
| 08 | Northern Territory | ~40K | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Daily Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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