Rascasse Audience Intelligence

Taylor Lautner Audience in Australia

A data profile of the people who buy, follow and care about Taylor Lautner in Australia — modelled from more than twelve digital signal sources. Taylor Lautner has an estimated audience of 166,180 people in Australia.

The average Taylor Lautner fan in Australia is 28.8 years old, more female, and lives primarily in New South Wales.

The audience is concentrated in New South Wales, Victoria, Queensland.

Top brand affinities include Sabrina Carpenter, Tom Hardy, Shaquille O’Neal, with strongest over-indexing on Sabrina Carpenter (112.24× the country average).

Demographically, the Taylor Lautner audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Taylor Lautner fan in Australia is more female, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Taylor Lautner profile in Australia.

Audience size
166K
in Australia
Gender
84.5%♀
15.5% male
Age
28.8
average years
Country rank
#13744
Person in Australia
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taylor Lautner fans

84.5% are female, 15.5% are male, average age 28.8.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Taylor Lautner audience in Australia
MetricValue
Female84.5%
Male15.5%
Average age28.8
Estimated audience size166,180
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Taylor Lautner audience in Australia
Age bracketShare%
16-1950%
20-2922%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Taylor Lautner audience comes from Australia.

Worldwide audience distribution share by country for Taylor Lautner
CountryShare
United States33.7%
Brazil9.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Lautner audience in Australia is strongest.

Fig. 05

Top regions by affinity

Taylor Lautner fans by region: top regions in Australia
#RegionReachAffinity×
01Queensland~50K1.17×
02Western Australia~20K1.04×
03New South Wales~60K1.02×
04Victoria~50K1.02×
05Australian Capital Territory~4K1.00×
06South Australia~10K0.98×
07Northern Territory~1K0.94×
08Tasmania~3K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Lautner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Lautner audience
#·InterestCategoryAffinity×
01Shaquille O’NealMusic & Radio242.43×
02Jessica SimpsonMusic & Radio242.43×
03Sarah HylandMovies & TV233.31×
04ScribdTechnology & Electronics179.65×
05Olly MursMusic & Radio165.51×
06Andrew GarfieldMovies & TV135.10×
07Fifth HarmonyMusic & Radio134.14×
08Sabrina CarpenterMusic & Radio112.24×
09Anna KendrickMovies & TV111.35×
10Tom HardyMovies & TV106.07×
11Adriana LimaFashion & Accessoires74.97×
12Halle BerryMovies & TV65.95×
13Dove CameronMovies & TV58.27×
14Daniel CraigMovies & TV53.38×
15Madison BeerMusic & Radio49.44×
16Mckenna GraceMovies & TV47.72×
17Chris Evans (actor)Movies & TV47.72×
18Mark WahlbergMovies & TV43.24×
19Jessica AlbaMovies & TV40.97×
20Dua LipaMusic & Radio36.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Lautner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Lautner audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.68×
PatriotismCONSERVATISM5.64×
Risk AppetiteTHRILL3.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Lautner audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Need for SecurityCONSERVATISM0.69×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taylor Lautner have in Australia?

Taylor Lautner has an estimated audience of 166,180 people in Australia, concentrated in New South Wales and Victoria.

02

What is the gender split and age of Taylor Lautner fans?

84.5% of Taylor Lautner fans are female, 15.5% are male, with an average age of 28.8 years.

03

Which brands do Taylor Lautner fans like most?

Taylor Lautner fans show strongest brand affinity for Sabrina Carpenter (112.24×), Tom Hardy (106.07×), and Shaquille O’Neal (242.43×) over the country average.

04

Where do Taylor Lautner fans live in Australia?

Taylor Lautner fans in Australia are most concentrated in New South Wales (reach ~60K), Victoria (reach ~50K), and Queensland (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Lautner fans also like?

Beyond Taylor Lautner itself, the audience over-indexes on Tom Hardy (106.07×), Shaquille O’Neal (242.43×), Jessica Simpson (242.43×), and Sarah Hyland (233.31×) compared to the Australia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Australia who actively search for Taylor Lautner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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