A data profile of the people who buy, follow and care about The Sunday Telegraph in Australia — modelled from more than twelve digital signal sources. The Sunday Telegraph has an estimated audience of 4,055,635 people in Australia.
The Sunday Telegraph has an estimated audience of 4,055,635 people in Australia. 80.7% are female, 19.3% are male, average age 46.7.
The key figures that characterise the The Sunday Telegraph profile in Australia.
80.7% are female, 19.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 46.7 |
| Estimated audience size | 4,055,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide The Sunday Telegraph audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 46.0% |
| United Kingdom | 36.5% |
| Ireland | 2.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Sunday Telegraph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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