A data profile of the people who buy, follow and care about InfoMoney in Brazil — modelled from more than twelve digital signal sources. InfoMoney has an estimated audience of 5,904,853 people in Brazil.
InfoMoney has an estimated audience of 5,904,853 people in Brazil. 36.8% are female, 63.2% are male, average age 38.0. Top brand affinities: Melhores Destinos, GitHub, Thiago Silva, Oracle Corporation, JIRA.
Top brand affinities include Melhores Destinos, GitHub, Thiago Silva, with strongest over-indexing on Melhores Destinos (8.58× the country average).
Demographically, the InfoMoney audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical InfoMoney fan in Brazil is more male, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Melhores Destinos.
The key figures that characterise the InfoMoney profile in Brazil.
36.8% are female, 63.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 38.0 |
| Estimated audience size | 5,904,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide InfoMoney audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.3% |
| United States | 0.7% |
| Portugal | 0.6% |
The strongest cross-interests of the InfoMoney audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melhores Destinos | Travel & Leisure | 8.58× | ||
| 02 | Oracle Corporation | Technology & Electronics | 8.58× | ||
| 03 | JIRA | Technology & Electronics | 8.58× | ||
| 04 | Club Atlético Independiente | Sports | 8.58× | ||
| 05 | General Electric | Home & Garden | 8.58× | ||
| 06 | Trussardi | Fashion & Accessoires | 8.58× | ||
| 07 | Volvo S60 | Cars & Mobility | 7.22× | ||
| 08 | Thiago Silva | Sports | 5.66× | ||
| 09 | Asset management | Business & Career | 5.45× | ||
| 10 | Bryce Dallas Howard | Movies & TV | 5.39× | ||
| 11 | Volvo XC60 | Cars & Mobility | 5.33× | ||
| 12 | Embraer | Cars & Mobility | 5.03× | ||
| 13 | Garmin | Technology & Electronics | 4.32× | ||
| 14 | Malaysia Airlines | Travel & Leisure | 4.23× | ||
| 15 | GitHub | Internet & Social Media | 3.91× | ||
| 16 | Linux | Technology & Electronics | 2.65× | ||
| 17 | Jeep Compass | Cars & Mobility | 2.28× | ||
| 18 | Stock market | Business & Career | 2.19× | ||
| 19 | Innovation | Business & Career | 1.78× | ||
| 20 | Real property | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.35× | |
| Community Orientation | OPEN | 1.79× | |
| Risk Appetite | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.68× | |
| Extroversion | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for InfoMoney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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