Rascasse Audience Intelligence

Kroger Target Market in Canada

A data profile of the people who buy, follow and care about Kroger in Canada — modelled from more than twelve digital signal sources. Kroger has an estimated audience of 532,992 people in Canada.

#626among Brand in Canada#407in Food & Beverages

The average Kroger fan in Canada is 36.7 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Kroger profile in Canada.

Audience size
533K
in Canada
Gender
56.3%♀
43.7% male
Age
36.7
average years
Country rank
#6497
Brand in Canada
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kroger

56.3% are female, 43.7% are male, average age 36.7.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Kroger audience in Canada
MetricValue
Female56.3%
Male43.7%
Average age36.7
Estimated audience size532,992
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Kroger audience in Canada
Age bracketShare%
16-1926%
20-2922%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Kroger audience comes from Canada.

Worldwide audience distribution share by country for Kroger
CountryShare
United States97.9%
Canada1.1%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kroger audience in Canada is strongest.

Fig. 05

Top regions by affinity

Kroger customers by region in Canada
#RegionReachAffinity×
01Ontario~400K2.67×
02British Columbia~100K1.20×
03Alberta~60K0.98×
04Quebec~100K0.92×
05Prince Edward Island~2K0.88×
06Manitoba~20K0.87×
07Nova Scotia~10K0.87×
08New Brunswick~10K0.87×
09Newfoundland and Labrador~7K0.81×
10Saskatchewan~10K0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Canada

See Kroger audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Kroger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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