Rascasse Audience Intelligence

M&T Bank Target Market in United States

M&T Bank has an estimated audience of 7.5M people in United States.

#10among Bank in United States
#511among brands in United States#449in Business & Career

The average M&T Bank fan in United States is 43.6 years old, balanced, and lives primarily in New York.

By number of fans, M&T Bank ranks #10 among the 613 objects in Bank in United States — 11.7× the group median.

Its fans are 3.1 years older than the group average of 40.5.

Women make up 45.2% of the fan base, 3.7 percentage points fewer than the group average.

Compared with the other 612 objects in Bank, M&T Bank fans stand out for their interest in Nomura Securities, QS Top MBA and Allied Irish Banks.

Most fans live in New York, Maryland, Connecticut.

Top affinities include Washington Federal, Nomura Securities, QS Top MBA, with strongest over-indexing on Washington Federal (240.62× the country average).

Demographically, the M&T Bank audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

The typical M&T Bank fan in United States is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Washington Federal.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in United States
Gender
45.2%♀
54.8% male
Age
43.6
average years
Country rank
#4629
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of M&T Bank

45.2% are female, 54.8% are male, average age 43.6.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for M&T Bank audience in United States
MetricValue
Female45.2%
Male54.8%
Average age43.6
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the M&T Bank audience in United States
Age bracketShare%
16-248%
25-3418%
35-4424%
45-5427%
55+23%
Fig. 04

Worldwide distribution

96.4%

of the worldwide M&T Bank audience comes from United States.

Worldwide audience distribution share by country for M&T Bank
CountryShare
United States96.4%
China0.6%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

M&T Bank customers by region in United States
#RegionReachAffinity×
01Delaware~200K8.63×
02Connecticut~700K8.62×
03Vermont~100K6.58×
04Maryland~900K6.34×
05New York~1M2.73×
06New Hampshire~70K2.34×
07Pennsylvania~600K2.09×
08Massachusetts~200K1.57×
09Washington, District of Columbia~20K1.31×
10Maine~40K1.17×
11New Jersey~200K1.16×
12Virginia~200K0.79×
13West Virginia~30K0.72×
14Rhode Island~9K0.39×
15South Carolina~40K0.33×
16Alaska~5K0.31×
17Florida~100K0.30×
18North Dakota~5K0.30×
19Montana~7K0.28×
20South Dakota~6K0.28×
21North Carolina~70K0.27×
22Georgia~70K0.26×
23Kentucky~20K0.25×
24Alabama~30K0.24×
25Louisiana~20K0.23×
26Arkansas~20K0.23×
27Mississippi~20K0.23×
28New Mexico~10K0.23×
29Idaho~9K0.23×
30Indiana~30K0.22×
31Colorado~30K0.22×
32Texas~100K0.21×
33Arizona~40K0.21×
34Tennessee~30K0.21×
35Kansas~10K0.21×
36Hawaii~7K0.21×
37Oklahoma~20K0.20×
38Ohio~50K0.19×
39Nebraska~9K0.19×
40Missouri~30K0.18×
41Utah~10K0.18×
42Nevada~10K0.17×
43Iowa~10K0.17×
44Michigan~40K0.16×
45Illinois~40K0.15×
46Minnesota~20K0.15×
47Wisconsin~20K0.15×
48Oregon~10K0.15×
49Washington~20K0.14×
50California~100K0.11×
Fig. 06

Affinity by region

Affinity by region — M&T Bank, United States
0.11×1.00×8.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the M&T Bank audience vs. the country average
#·InterestCategoryAffinity×
01Washington FederalBusiness & Career240.62×
02Nomura SecuritiesBusiness & Career222.81×
03QS Top MBATopic216.35×
04Allied Irish BanksBusiness & Career85.06×
05M&T Bank StadiumSports82.37×
06Alliant Credit UnionBusiness & Career53.30×
07Origin BankBusiness & Career41.29×
08SouthState Bank (Independent Bank Group heritage)Business & Career41.28×
09Woodforest National BankBusiness & Career38.88×
10Prosperity BankBusiness & Career38.84×
11TIAA–CREFBusiness & Career37.12×
12Amegy BankBusiness & Career36.90×
13First National Bank TexasBusiness & Career33.52×
14PepcoFashion & Accessoires23.15×
15KeyBankBusiness & Career18.60×
16Suncoast Credit UnionBusiness & Career18.07×
17Resistance (series)Games13.71×
18State Employees' Credit UnionBusiness & Career10.97×
19Bank of AmericaBusiness & Career3.30×
20FIFA World Cup 2026Sports2.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the M&T Bank audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the M&T Bank audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.42×
Need for SecurityCONSERVATISM1.30×
Social Media UsageJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the M&T Bank audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
SpiritualityBALANCE0.88×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in M&T Bank over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mandt-bank-58728” · Methodology