Rascasse Audience Intelligence

Medium (TV series) Viewer Demographics in United States

Medium (TV series) has an estimated audience of 2M people in United States.

#965among movies & series in United States#2349in Movies & TV

The average Medium (TV series) fan in United States is 40.1 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Kate Beckinsale, Michael Sheen, Javier Bardem, with strongest over-indexing on Kate Beckinsale (60.62× the country average).

Demographically, the Medium (TV series) audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Need for Security.

The typical Medium (TV series) fan in United States is balanced, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Kate Beckinsale.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
53.3%♀
46.7% male
Age
40.1
average years
Country rank
#14645
among all objects in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Medium (TV series) viewers

53.3% are female, 46.7% are male, average age 40.1.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Medium (TV series) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age40.1
Estimated audience size2M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Medium (TV series) audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4420%
45-5421%
55+21%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Medium (TV series) audience comes from United States.

Worldwide audience distribution share by country for Medium (TV series)
CountryShare
United States22.2%
India15.1%
Indonesia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Medium (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.44×
02California~300K1.33×
03Washington~60K1.33×
04New York~200K1.31×
05Oregon~30K1.31×
06West Virginia~10K1.24×
07Kansas~20K1.18×
08Virginia~60K1.15×
09Massachusetts~50K1.15×
10Colorado~40K1.11×
11New Jersey~60K1.09×
12Maryland~40K1.08×
13Georgia~70K1.07×
14Texas~100K1.05×
15Florida~100K1.05×
16Connecticut~20K1.05×
17Illinois~80K1.02×
18Minnesota~30K1.02×
19North Carolina~70K1.01×
20New Mexico~10K1.01×
21Idaho~10K1.01×
22Mississippi~20K0.98×
23Delaware~6K0.98×
24Arizona~40K0.97×
25Utah~20K0.97×
26Rhode Island~6K0.97×
27Vermont~4K0.96×
28Missouri~30K0.95×
29Maine~8K0.95×
30Michigan~60K0.94×
31Nevada~20K0.94×
32Pennsylvania~70K0.93×
33Louisiana~30K0.93×
34Oklahoma~20K0.93×
35Ohio~60K0.92×
36Iowa~20K0.92×
37Arkansas~20K0.92×
38Hawaii~8K0.92×
39New Hampshire~7K0.92×
40South Carolina~30K0.91×
41Tennessee~40K0.90×
42Alaska~4K0.89×
43Kentucky~20K0.88×
44Indiana~40K0.87×
45Wisconsin~30K0.86×
46Alabama~30K0.86×
47Montana~6K0.86×
48Nebraska~10K0.85×
49South Dakota~4K0.78×
50North Dakota~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Medium (TV series), United States
0.78×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Medium (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01Kate BeckinsaleMovies & TV60.62×
02Michael SheenMovies & TV57.32×
03Javier BardemMovies & TV57.03×
04Warehouse 13Movies & TV55.91×
05Penélope CruzMovies & TV48.43×
06Boardwalk EmpireMovies & TV40.67×
07Ghost WhispererMovies & TV36.37×
08Holland America LineTravel & Leisure33.02×
09Marlon BrandoMovies & TV28.70×
10Malcolm in the MiddleMovies & TV27.16×
11ICarlyMovies & TV25.90×
12Al PacinoMovies & TV22.44×
13Diane KeatonMovies & TV22.41×
14Michael FassbenderMovies & TV20.00×
15Morgan FreemanMovies & TV19.70×
16Prison BreakMovies & TV19.62×
17Saw (franchise)Movies & TV19.52×
18Kelly OsbourneMusic & Radio13.38×
19Robert De NiroMovies & TV11.88×
20FIFA World CupSports3.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Medium (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Medium (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.77×
Need for SecurityCONSERVATISM1.70×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Medium (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Medium (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/medium-tv-series-52333” · Methodology