Rascasse Audience Intelligence

Cantons of Switzerland Audience in Switzerland

A data profile of the people who buy, follow and care about Cantons of Switzerland in Switzerland — modelled from more than twelve digital signal sources. Cantons of Switzerland has an estimated audience of 2,520,499 people in Switzerland.

#8among POI in Switzerland
#14in Travel & Leisure

Cantons of Switzerland has an estimated audience of 2,520,499 people in Switzerland. 53.4% are female, 46.6% are male, average age 39.6.

Demographically, the Cantons of Switzerland audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Tradition.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cantons of Switzerland profile in Switzerland.

Audience size
2.5M
in Switzerland
Gender
53.4%♀
46.6% male
Age
39.6
average years
Country rank
#116
POI in Switzerland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cantons of Switzerland fans

53.4% are female, 46.6% are male, average age 39.6.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Cantons of Switzerland audience in Switzerland
MetricValue
Female53.4%
Male46.6%
Average age39.6
Estimated audience size2,520,499
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Cantons of Switzerland audience in Switzerland
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Cantons of Switzerland audience comes from Switzerland.

Worldwide audience distribution share by country for Cantons of Switzerland
CountryShare
Switzerland45.7%
Italy16.7%
United States6.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cantons of Switzerland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cantons of Switzerland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.14×
TraditionCONSERVATISM1.13×
Need for SecurityCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cantons of Switzerland audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Pet OwnershipJOY0.82×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Cantons of Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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