Rascasse Audience Intelligence

Cantons of Switzerland Audience in Germany

A data profile of the people who buy, follow and care about Cantons of Switzerland in Germany — modelled from more than twelve digital signal sources. Cantons of Switzerland has an estimated audience of 310,834 people in Germany.

#1583among POI in Germany#1347in Travel & Leisure

The average Cantons of Switzerland fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Non-alcoholic beverage, Sportschau, Public transport, with strongest over-indexing on Non-alcoholic beverage (5.38× the country average).

Demographically, the Cantons of Switzerland audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cantons of Switzerland fan in Germany is more male, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cantons of Switzerland profile in Germany.

Audience size
311K
in Germany
Gender
43.7%♀
56.3% male
Age
42.2
average years
Country rank
#16882
POI in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cantons of Switzerland fans

43.7% are female, 56.3% are male, average age 42.2.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Cantons of Switzerland audience in Germany
MetricValue
Female43.7%
Male56.3%
Average age42.2
Estimated audience size310,834
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Cantons of Switzerland audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4927%
50+23%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Cantons of Switzerland audience comes from Germany.

Worldwide audience distribution share by country for Cantons of Switzerland
CountryShare
Switzerland45.7%
Italy16.7%
United States6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cantons of Switzerland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cantons of Switzerland fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K2.15×
02Baden-Württemberg~60K1.30×
03Sachsen~20K1.24×
04Thüringen~9K1.19×
05Bayern~50K1.09×
06Mecklenburg-Vorpommern~6K1.05×
07Brandenburg~10K1.01×
08Rheinland-Pfalz~10K0.94×
09Niedersachsen~30K0.92×
10Saarland~3K0.90×
11Hessen~20K0.82×
12Nordrhein-Westfalen~60K0.81×
13Schleswig-Holstein~9K0.79×
14Berlin~9K0.67×
15Bremen~2K0.67×
16Hamburg~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Cantons of Switzerland, Germany
0.61×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cantons of Switzerland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cantons of Switzerland audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages5.38×
02Sandra BullockMovies & TV3.71×
03Mineral waterFood & Beverages3.70×
04Ryan GoslingMovies & TV3.69×
05MotorboatCars & Mobility3.56×
06Motor oilCars & Mobility3.09×
07Public transportCars & Mobility2.63×
08Tom CruiseMovies & TV2.57×
09Andy BorgMusic & Radio2.47×
10Rail transportTravel & Leisure2.14×
11Solar energyHome & Garden2.00×
12Der TagesspiegelNews1.93×
13Online newspaperNews1.80×
14Efficient energy useTechnology & Electronics1.79×
15PostbankBusiness & Career1.76×
16SportschauSports1.65×
17InnovationBusiness & Career1.65×
18Aral AGCars & Mobility1.63×
19FlixBusCars & Mobility1.58×
20TraditionPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cantons of Switzerland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cantons of Switzerland audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
Community OrientationOPEN1.71×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cantons of Switzerland audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.47×
Price SensitivityPREMIUM0.56×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cantons of Switzerland have in Germany?

Cantons of Switzerland has an estimated audience of 310,834 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Cantons of Switzerland fans?

43.7% of Cantons of Switzerland fans are female, 56.3% are male, with an average age of 42.2 years.

03

Which brands do Cantons of Switzerland fans like most?

Cantons of Switzerland fans show strongest brand affinity for Non-alcoholic beverage (5.38×), Sportschau (1.65×), and Public transport (2.63×) over the country average.

04

Where do Cantons of Switzerland fans live in Germany?

Cantons of Switzerland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cantons of Switzerland fans also like?

Beyond Cantons of Switzerland itself, the audience over-indexes on Sportschau (1.65×), Public transport (2.63×), Solar energy (2×), and Postbank (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Cantons of Switzerland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cantons of Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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