A data profile of the people who buy, follow and care about Gucci in Switzerland — modelled from more than twelve digital signal sources. Gucci has an estimated audience of 867,402 people in Switzerland.
The average Gucci fan in Switzerland is 38.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Haute couture, Louis Vuitton, Expensive Taste, with strongest over-indexing on Haute couture (1.98× the country average).
Demographically, the Gucci audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Gucci fan in Switzerland is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Haute couture.
The key figures that characterise the Gucci profile in Switzerland.
63.6% are female, 36.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 38.7 |
| Estimated audience size | 867,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Gucci audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 11.9% |
| China | 11.4% |
Where the Gucci audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~100K | 2.01× | |
| 02 | Canton of Zürich | ~300K | 1.86× | |
| 03 | Vaud | ~100K | 1.73× | |
| 04 | Ticino | ~60K | 1.58× | |
| 05 | Aargau | ~60K | 1.16× | |
| 06 | Basel-City | ~40K | 1.16× | |
| 07 | Canton of Bern | ~100K | 1.13× | |
| 08 | Graubünden | ~20K | 1.13× | |
| 09 | Luzern | ~40K | 1.12× | |
| 10 | Canton of Zug | ~10K | 1.12× | |
| 11 | Valais | ~40K | 1.10× | |
| 12 | Neuchatel | ~20K | 1.06× | |
| 13 | Fribourg | ~30K | 1.02× | |
| 14 | Basel-Landschaft | ~20K | 1.02× | |
| 15 | Canton of St. Gallen | ~40K | 1.01× | |
| 16 | Thurgau | ~20K | 0.96× | |
| 17 | Schwyz | ~10K | 0.96× | |
| 18 | Solothurn | ~20K | 0.90× | |
| 19 | Appenzell Innerrhoden | <1K | 0.83× | |
| 20 | Schaffhausen | ~6K | 0.81× | |
| 21 | Canton of Obwalden | ~2K | 0.75× | |
| 22 | Canton of Glarus | ~2K | 0.75× | |
| 23 | Appenzell Ausserrhoden | ~3K | 0.74× | |
| 24 | Canton of Nidwalden | ~2K | 0.74× | |
| 25 | Uri | ~2K | 0.74× | |
| 26 | Jura | ~4K | 0.71× |
The strongest cross-interests of the Gucci audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 2.49× | ||
| 02 | Fendi | Fashion & Accessoires | 2.39× | ||
| 03 | Expensive Taste | Business & Career | 2.21× | ||
| 04 | LOEWE | Fashion & Accessoires | 2.16× | ||
| 05 | Balenciaga | Fashion & Accessoires | 2.09× | ||
| 06 | Hermès | Fashion & Accessoires | 2.00× | ||
| 07 | Prada | Fashion & Accessoires | 2.00× | ||
| 08 | Yves Saint Laurent | Fashion & Accessoires | 1.99× | ||
| 09 | Haute couture | Fashion & Accessoires | 1.98× | ||
| 10 | Burberry | Fashion & Accessoires | 1.93× | ||
| 11 | Louis Vuitton | Fashion & Accessoires | 1.87× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 1.78× | ||
| 13 | Kosovo | Travel & Leisure | 1.77× | ||
| 14 | Alternative hip hop | Music & Radio | 1.76× | ||
| 15 | Chanel | Fashion & Accessoires | 1.73× | ||
| 16 | French hip hop | Music & Radio | 1.72× | ||
| 17 | Twitch | Games | 1.63× | ||
| 18 | Patek Philippe | Fashion & Accessoires | 1.61× | ||
| 19 | Sephora | Shopping | 1.57× | ||
| 20 | Galatasaray S.K. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Sustainability | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.37× | |
| Price Sensitivity | PREMIUM | 0.58× | |
| Social Media Usage | JOY | 0.76× |
Gucci's target market in Switzerland covers an estimated 867,402 people, concentrated in Canton of Zürich and Vaud.
63.6% of the Gucci audience are female, 36.4% are male, with an average age of 38.7 years.
Gucci fans show strongest brand affinity for Haute couture (1.98×), Louis Vuitton (1.87×), and Expensive Taste (2.21×) over the country average.
Gucci fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~100K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gucci itself, the audience over-indexes on Louis Vuitton (1.87×), Expensive Taste (2.21×), Hermès (2.0×), and Prada (2.0×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Gucci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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